Experience
4–8 Years
Qualification
Bachelor’s degree in Communications, Information Technology, Marketing, Digital Media, or a related field.
Job Overview
We are looking for an experienced Web Content Author / CMS Content Specialist with 4–8 years of experience in web content authoring and digital content management. The ideal candidate should have hands-on experience working with enterprise CMS platforms, preferably Adobe Experience Manager (AEM), along with a strong understanding of HTML/CSS, SEO, accessibility, UX/UI principles, and digital content governance.
The candidate will be responsible for creating, editing, managing, and publishing high-quality web content while ensuring accuracy, consistency, accessibility, performance, and adherence to brand and content standards.
Key Responsibilities
- Create, edit, format, and publish web content using CMS platforms such as Adobe Experience Manager (AEM), WordPress, Sitecore, or Drupal.
- Build and maintain web pages using predefined templates, components, layouts, and content structures.
- Ensure content accuracy, consistency, and compliance with brand tone, style, and editorial guidelines.
- Optimize web content according to SEO best practices, accessibility standards, and performance guidelines.
- Ensure compliance with WCAG accessibility standards and follow web content accessibility best practices.
- Manage and maintain digital assets including images, videos, documents, and other media files.
- Perform content updates, quality checks, validation, and regression testing before publishing.
- Ensure content displays correctly across different browsers, devices, and screen sizes.
- Follow established content governance, approval workflows, publishing processes, and version-control procedures.
- Monitor published content and troubleshoot content-related issues in collaboration with developers and technical teams.
- Work closely with UX/UI designers, developers, marketing teams, SEO specialists, and business stakeholders to improve the overall user experience.
- Maintain content documentation, publishing records, and version history.
- Use analytics tools such as Google Analytics to understand content performance and identify opportunities for improvement.
- Support continuous content improvements based on user behavior, analytics, SEO performance, and business requirements.
- Participate in Agile/Scrum ceremonies and collaborate with cross-functional teams to deliver content within project timelines.
- Manage multiple content requests and projects while meeting deadlines and maintaining high attention to detail.
Required Skills & Experience
- 4–8 years of experience in web content authoring, digital content management, or a similar role.
- Hands-on experience with Adobe Experience Manager (AEM) or another enterprise CMS.
- Experience with CMS platforms such as WordPress, Sitecore, or Drupal is an advantage.
- Strong understanding of HTML and CSS basics; advanced coding is not required.
- Good knowledge of SEO principles and on-page optimization.
- Understanding of WCAG and web accessibility standards.
- Familiarity with UX/UI principles and responsive web design.
- Experience working with Google Analytics or similar web analytics tools.
- Basic image editing skills using Adobe Photoshop or similar tools.
- Strong written and verbal communication skills.
- Excellent attention to detail and strong organizational skills.
- Ability to manage multiple tasks, prioritize work, and meet deadlines.
- Experience working in an Agile/Scrum environment.
- Strong understanding of content governance, workflows, approvals, and publishing processes.
Preferred Skills
- Strong hands-on experience with Adobe Experience Manager (AEM).
- Experience working with enterprise-level websites and large-scale digital content.
- Knowledge of AEM components, templates, content fragments, assets, workflows, and publishing processes.
- Understanding of digital asset management (DAM).
- Familiarity with web performance optimization and cross-browser/device testing.
- Experience collaborating with development, UX, design, SEO, and marketing teams.
Key Competencies
- Content Management & Authoring
- CMS Administration
- Adobe Experience Manager (AEM)
- SEO & Accessibility
- HTML/CSS
- Digital Asset Management
- Content Quality Assurance
- UX/UI Understanding
- Web Analytics
- Content Governance
- Stakeholder Collaboration
- Agile/Scrum
- Time Management & Attention to Detail
Work Location: Remote
