Role Overview
We are looking for a Digital Marketing Head who can lead the entire digital marketing team while personally running Google Ads hands-on — not just overseeing it, but executing it.
Key Responsibilities
Google Ads & Performance Marketing (Hands-on)
- End-to-end setup, optimization, and scaling of Search, Display, Performance Max, YouTube, and App campaigns
- Own budget planning, bid strategy, and ROAS/CPA targets
- Manage Meta Ads, LinkedIn Ads, and RCS/WhatsApp marketing as well
Team Leadership
- Lead digital marketing executives, content, and design team members
- Set team KPIs, run weekly reviews, and drive performance accountability
- Coordinate with freelancers/agencies as needed
All-Vertical Marketing Knowledge
- SEO & organic growth
- Content & social media strategy
- Email/WhatsApp/CRM & retention campaigns
- Website/landing page CRO
- Analytics & reporting (GA4, Ads Manager dashboards)
Strategy
- Own the quarterly/annual marketing plan and budget allocation
- Identify and explore new growth channels
- Align closely with Sales/Product teams
- Present performance reports to leadership
Requirements
- 5–8+ years of digital marketing experience, including 2–3 years in a team lead/managerial role
- Strong hands-on expertise in Google Ads (certification preferred)
- Working knowledge of Meta Ads, SEO, content, CRM, and analytics tools
- Experience managing a team of 3+ people
- Comfortable with data-driven decision-making and reporting
- Strong communication and stakeholder management skills
Good to Have
- Experience in fintech/lending or D2C/e-commerce industry
- Experience with marketing automation tools
- Track record of scaling a team from scratch
Pay: ₹50,000.00 - ₹90,000.00 per month
Work Location: In person
