Cadabams Group is a leading mental healthcare, rehabilitation, child development, and wellness organization committed to providing comprehensive care through innovation, compassion, and clinical excellence. The organization operates across mental health hospitals, rehabilitation centers, child development services, and community wellness programs.
Position Summary
The Social Media Manager will be responsible for developing and executing the organization's social media strategy to strengthen Cadabams Group's digital presence, improve brand awareness, increase engagement, and support business growth across multiple verticals. The role requires a creative, analytical, and healthcare-sensitive professional who can effectively communicate mental health, rehabilitation, and wellness-related content across digital platforms. Healthcare organizations increasingly use social media to improve patient engagement, awareness, and community outreach.
Key ResponsibilitiesSocial Media Strategy & Planning
- Develop and implement social media strategies aligned with organizational goals.
- Prepare monthly and quarterly content calendars.
- Identify emerging trends, audience preferences, and platform opportunities.
- Drive brand awareness, engagement, and lead generation initiatives.
Content Development
- Create and manage engaging content including:
- Reels
- Videos
- Static creatives
- Carousels
- Stories
- Blogs
- Patient awareness campaigns
- Doctor-led content
- Simplify complex mental health and healthcare information into engaging digital content.
- Coordinate with clinical teams, therapists, doctors, and internal stakeholders for content creation.
Platform Management
Manage and optimize:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X (Twitter)
- Emerging social platforms
Community Management
- Respond to comments, messages, and online inquiries.
- Monitor audience engagement and online reputation.
- Escalate patient-related concerns appropriately.
- Maintain professional and ethical communication standards.
Campaign Management
- Execute organic and paid social media campaigns.
- Coordinate awareness campaigns, events, webinars, and promotional activities.
- Support recruitment branding and employer branding initiatives.
- Manage influencer collaborations and partnerships.
Analytics & Reporting
- Monitor KPIs including:
- Reach
- Engagement
- Followers growth
- Website traffic
- Lead generation
- Campaign ROI
- Prepare monthly performance reports.
- Recommend improvements based on analytics and audience insights.
Qualification
- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Media, or related field.
- Master's degree/MBA in Marketing is preferred.
Experience
- 2–6 years of experience in Social Media Management, Digital Marketing, or Brand Communications.
- Experience in healthcare, mental health, wellness, or hospital industry is preferred.
- Experience handling multiple brands or business verticals is an added advantage.
Required Skills
- Strong knowledge of social media platforms and algorithms.
- Excellent content writing and storytelling abilities.
- Graphic and video content understanding.
- Knowledge of Meta Ads, LinkedIn Ads, and YouTube promotions.
- Familiarity with Canva, Adobe Creative Suite, or similar tools.
- Video editing knowledge is preferred.
- Strong analytical and reporting skills.
- Excellent communication and interpersonal skills.
- Understanding of healthcare communication ethics and patient confidentiality.
Key Performance Indicators (KPIs)
- Growth in social media followers and engagement.
- Brand reach and impressions.
- Lead generation from social platforms.
- Campaign performance and ROI.
- Content consistency and quality.
- Audience engagement and response time.
- Online reputation management.
Compensation
As per industry standards and candidate experience.
Preferred Candidate Profile
- Creative thinker with strong storytelling skills.
- Passionate about healthcare, mental health, and wellness advocacy.
- Ability to work in a fast-paced environment.
- Strong project management and multitasking abilities.
- Collaborative mindset with cross-functional teams.
Healthcare organizations increasingly emphasize social media professionals who can combine content strategy, community engagement, reputation management, and data-driven decision-making.
Job Types: Full-time, Permanent
Pay: ₹26,000.00 - ₹35,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Experience:
- Social media management: 2 years (Required)
Language:
Work Location: In person
