We are a UK-based multi-entity business with operations across the UK, India, and Europe. We are looking for a hands-on B2B Organic Growth & Content Lead to take ownership of our international digital presence.
We operate a portfolio of 4–5 core B2B websites across WordPress (lead-gen focus) and Shopify (B2B ecommerce). This is a senior-level individual contributor role for an expert who can define strategy, execute without guidance, and provide proven results using ethical, "white-hat" techniques.
Location & Flexibility
This position is available at either our Kolkata regional office or our Ahmedabad factory/office. We offer a Hybrid working model for the right candidate, combining the stability of an established MNC with the flexibility of modern working practices.
Key Responsibilities
Strategic SEO & AEO (Answer Engine Optimisation)
- Performance SEO: Own end-to-end SEO for our WordPress and Shopify properties. This includes technical health (Core Web Vitals, Schema, Site Architecture) and ranking for high-intent B2B commercial keywords. Use tools such as SEMrush for keyword research, site audits, and identifying high-value SEO opportunities.
- AEO (The Future of Search): Future-proof our visibility by optimising content for AI-driven engines (ChatGPT, Google Gemini/SGE, Perplexity). You will ensure our business is the "primary source" for AI-generated answers in our industry.
B2B Content & LinkedIn Authority
- Strategic Content: Move beyond "blogging" to build topical authority. You will build a roadmap of pillar pages, industry use-cases, and comparison guides that drive conversions. Use SEMrush (Keyword Gap, Topic Research, and competitor analysis tools) to identify content opportunities that drive qualified B2B leads.
- LinkedIn Organic: Manage LinkedIn as our lead B2B social platform. You will create professional content that engages senior decision-makers and builds our corporate brand voice.
3. Email Marketing & CRM Lifecycle
- Lead Nurturing: Own the email strategy to move prospects from "interested" to "meeting booked."
- CRM Transition: We are currently using Pipedrive and moving to Odoo. You will ensure lead sources from organic channels are mapped correctly and that our digital marketing data remains clean during this transition.
4. Performance via AI & Automation
- AI Collaboration: You will be expected to work alongside our internal AI team to achieve superior results. This includes using AI to scale research, automate repetitive SEO tasks, and enhance data analysis—ensuring AI is used as a multiplier for quality and efficiency.
Candidate Requirements (Non-Negotiable)
- B2B Specialist: Proven experience in a B2B environment (Lead-gen cycles of 3–12 months). Generalists from B2C-only backgrounds will not be suitable.
- Technical Foundations: Expert-level proficiency with GA4, Search Console, Screaming Frog/Ahrefs, SEMrush and Google Tag Manager.
- Independent Operator: You must be "hands-on." You are expected to design the strategy and then go into the CMS/Tools to implement it yourself.
- The "Right Way": Strictly ethical, white-hat techniques only. We focus on long-term brand equity over short-term shortcuts.
Advantageous Skills
- Graphic Design: Proficiency in Canva, Figma, or Adobe Suite to produce professional, clean B2B assets for LinkedIn and Email campaigns.
- Multi-Entity Experience: Experience working for an MNC with international stakeholders (UK/Europe).
What Success Looks Like
- Enquiry Growth: Consistent increase in the volume and quality of inbound MQLs/SQLs.
- Technical Excellence: Maintaining a high SEO health score and "AEO-ready" status across all sites.
- Reporting: Providing clear, numbers-based reports that demonstrate ROI and pipeline influence.
How to Apply
Please submit your CV along with a short note addressing the following:
- A B2B organic success story: Provide specific numbers of how you increased leads/revenue in a previous role.
- AI in Marketing: One practical example of how you have used AI in your current workflow to improve results.
- Graphic Design: Mention any design tools you are comfortable using for day-to-day tasks.
Pay: ₹50,000.00 - ₹150,000.00 per month
Benefits:
- Paid time off
- Work from home
Application Question(s):
- What is your current CTC and expected CTC ?
- We have a WordPress site for lead-gen and a Shopify site for B2B transactions. Explain your different approaches to SEO and content for these two types of sites. How does the 'intent' of the user change, and how would you optimize for both?
- If we want our websites to be the primary source of information for an AI-agent (like ChatGPT or Google Gemini) answering a query about our industry, what specific technical and content steps would you take today?
- You are given 5 B2B websites that haven't been optimized in 6 months. In your first 30 days, without a manager telling you what to do, walk us through how you would audit, prioritize, and decide which site gets your attention first.
- How would you ensure that a lead coming from a LinkedIn post or a specific blog article is correctly attributed when it hits our CRM (Pipedrive/Odoo)? Why is this critical for your role?
- How do you currently work with AI to improve your marketing output? Give us an example of a prompt or a workflow where AI helped you achieve a result you couldn't have achieved as quickly (or at all) on your own.
Experience:
- B2B (Business-to-Business) marketing: 5 years (Preferred)
Language:
Work Location: Hybrid remote in Rajarhat Gopalpur, West Bengal
