About Us
Business and Technical Training College is a registered career college based in North York, Ontario, providing career-focused education and practical training in areas such as healthcare, skilled trades, and other in-demand fields. We are a growing institution committed to delivering quality training, building strong industry partnerships, and preparing students for meaningful employment and career advancement.
About the Role
Business and Technical Training College is seeking a results-driven Performance Marketing & Social Media Specialist to manage Meta (Facebook & Instagram) and Google Ads campaigns focused on lead generation and student enrolment. The role includes planning, launching, tracking, analyzing, and optimizing paid campaigns, as well as identifying relevant social media groups and online communities for organic promotion.
We are looking for someone who can generate qualified leads, improve campaign performance and conversion rates, and identify new digital channels to increase student enrolments.
Key Responsibilities
- Plan, launch, manage, and optimize Meta (Facebook & Instagram) and Google Ads campaigns focused on lead generation and student enrolment.
- Monitor campaign performance, budgets, targeting, keywords, audiences, and bidding strategies to maximize results.
- Track and analyze key metrics including CPL, CPA, CPC, CTR, conversion rates, ROAS, lead volume, and lead quality.
- Conduct A/B testing of ad creatives, copy, audiences, offers, and landing pages to continuously improve performance.
- Manage and verify conversion tracking through Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel.
- Research and identify relevant Facebook Groups, LinkedIn Groups, community groups, and other online platforms to promote College programs organically.
- Create and publish promotional posts in relevant groups and communities while following platform and group guidelines.
- Monitor engagement, respond to inquiries, and track leads generated through organic social media activities.
- Work with the admissions team to track lead sources and determine which campaigns and channels generate qualified leads and actual student enrolments.
- Prepare regular performance reports and recommend strategies to reduce acquisition costs, improve conversions, increase lead quality, and identify new marketing opportunities.
Qualifications
- Minimum 5+ years Experience managing Meta Ads and Google Ads for lead generation.
- Minimum 5+ years Experience with Meta Pixel, conversion tracking, CPL, CPA, ROAS, and campaign optimization.
- Strong analytical skills with the ability to interpret campaign performance and improve results.
- Experience with Facebook Groups, LinkedIn Groups, and online community marketing.
- Strong written communication, research, and audience-targeting skills.
- Ability to manage multiple campaigns and budgets independently and make
- data-driven recommendations.
Schedule & Commitment:
- Full-time (40 hours per week)
- Flexible working hours
Compensation: INR 55,000 - INR 65,000 per month.
How to Apply
Please submit your resume along with a brief description of your experience managing Google Ads, Meta Ads and social media community outreach.
Candidates are encouraged to provide examples of previous campaign results, advertising budgets managed, CPL/CPA improvements, conversion results, ROAS achieved, or examples of successful organic/community-based marketing campaigns.
No artificial intelligence (AI) is used to screen or assess applicants for this position.
We are committed to building an intentionally inclusive environment that engages, supports, and empowers diversity and belonging in the workplace and communities we serve. We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Pay: ₹55,000.00 - ₹65,000.00 per month
Benefits:
Application Question(s):
- How many years of hands-on experience do you have managing Meta Ads (Facebook/Instagram) and Google Ads?
- Which tools have you used for campaign tracking and performance analysis?
Experience:
- Lead generation: 5 years (Preferred)
Work Location: Remote
