Job Description – Marketing Head
Company: Alankaram
Location: Pithampur, Indore
Experience: 10–12 Years
Industry: Luxury Furniture / Interiors / Premium Lifestyle
Job Summary
Alankaram is looking for an experienced, strategic, and result-oriented Marketing Head with 10–12 years of experience to lead the company's overall marketing function and strengthen its position as a premium and luxury furniture brand.
The ideal candidate should have strong experience in brand management, digital marketing, performance marketing, content, market research, product marketing, and team leadership. The candidate will be responsible for developing and executing integrated marketing strategies that drive brand visibility, customer engagement, lead generation, and business growth.
This is a leadership role requiring strong strategic thinking, creativity, commercial understanding, and the ability to work closely with senior management, sales, product, and business teams.
Key Responsibilities1. Strategic Marketing Leadership
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Create annual, quarterly, and monthly marketing plans to support business growth.
- Lead the planning, execution, and optimization of integrated marketing campaigns across online and offline channels.
- Identify new marketing opportunities to strengthen brand visibility and market presence.
- Track marketing performance and make data-driven strategic decisions.
2. Brand Management
- Develop and strengthen Alankaram's brand positioning as a premium/luxury furniture brand.
- Ensure consistent brand communication across all marketing channels and customer touchpoints.
- Establish and maintain brand guidelines for visual identity, communication, and messaging.
- Plan innovative campaigns and initiatives to increase brand awareness and recall.
- Strengthen the brand's presence across digital, retail, exhibitions, events, and industry platforms.
3. Digital & Performance Marketing
- Lead digital marketing initiatives including SEO, SEM, social media, paid advertising, email marketing, content marketing, and performance marketing.
- Develop strategies to increase website traffic, online visibility, engagement, and qualified leads.
- Monitor campaign performance, conversion rates, CAC, ROAS, and other relevant metrics.
- Work with agencies and external partners to ensure effective execution of digital campaigns.
- Identify new digital platforms and technologies to improve marketing effectiveness.
4. Market Research & Competitor Analysis
- Conduct market research to understand customer preferences, industry trends, and market opportunities.
- Analyze competitor activities, pricing, positioning, campaigns, and communication strategies.
- Identify emerging trends in luxury furniture, interiors, architecture, and premium lifestyle segments.
- Convert market insights into actionable marketing and business strategies.
5. Product Marketing & Launches
- Develop marketing strategies for new product launches and collections.
- Create compelling product positioning, communication, and promotional strategies.
- Work closely with product, design, sales, and business teams to highlight product features and USPs.
- Develop campaigns to support product awareness, enquiries, and sales.
6. Sales & Business Support
- Work closely with the sales team to generate qualified leads and support revenue growth.
- Develop sales presentations, brochures, catalogues, promotional materials, and other marketing collaterals.
- Support showroom marketing, exhibitions, events, architect/designer engagement, and other business initiatives.
- Develop marketing campaigns that contribute directly to lead generation and sales conversion.
7. Budget Management
- Develop and manage the annual marketing budget.
- Allocate marketing resources effectively across different channels and campaigns.
- Monitor marketing expenditure and campaign ROI.
- Ensure marketing investments are aligned with business priorities and deliver measurable outcomes.
8. Team Leadership & Development
- Lead, mentor, and manage the marketing team across various functions.
- Define KRAs, KPIs, and performance expectations for team members.
- Conduct regular performance reviews and provide coaching and development opportunities.
- Build a creative, collaborative, accountable, and high-performance marketing culture.
Key Result Areas (KRAs)Brand Growth
- Increase in brand awareness, recognition, and recall.
- Strengthening of Alankaram's premium/luxury brand positioning.
- Growth in brand visibility across relevant markets and customer segments.
Digital Growth
- Growth in website traffic and organic visibility.
- Increase in social media reach and engagement.
- Improvement in qualified lead generation through digital channels.
- Improvement in lead-to-conversion performance.
Marketing Campaigns
- Successful planning and execution of marketing campaigns.
- Achievement of campaign-specific objectives and KPIs.
- Effective integration of online and offline marketing initiatives.
Business & Lead Generation
- Growth in marketing-generated leads and enquiries.
- Improvement in lead quality and conversion rates.
- Effective marketing support for sales and business development initiatives.
Budget & ROI
- Effective utilization of marketing budgets.
- Achievement of targeted ROI/ROAS from marketing investments.
- Regular monitoring and optimization of marketing expenditure.
Team Performance
- Achievement of team KRAs and KPIs.
- Development and retention of a capable marketing team.
- Improved productivity and quality of marketing execution.
Key Performance Indicators (KPIs)
- Brand awareness and brand recall
- Website traffic and organic growth
- Social media reach and engagement
- Qualified lead generation
- Lead conversion rate
- Cost per lead / customer acquisition cost
- Marketing ROI / ROAS
- Campaign performance
- Product launch performance
- Customer engagement and feedback
- Marketing budget utilization
Candidate Requirements
- 10–12 years of relevant marketing experience, preferably with 3–5 years in a senior marketing leadership role.
- Experience in luxury, premium furniture, interiors, architecture, lifestyle, retail, real estate, building materials, or related industries will be preferred.
- Strong understanding of brand marketing, digital marketing, performance marketing, content, social media, and lead generation.
- Proven experience in developing and executing integrated marketing strategies.
- Strong commercial understanding and ability to connect marketing activities with business outcomes.
- Experience in managing marketing budgets and measuring ROI.
- Strong team leadership and stakeholder management skills.
- Excellent communication, presentation, and negotiation skills.
- Strong analytical and data-driven approach.
- Creative, strategic, and highly execution-oriented.
- Strong ownership mindset with the ability to independently lead the marketing function.
Preferred Skills
Brand Management | Digital Marketing | Performance Marketing | SEO | SEM | Social Media | Content Marketing | Lead Generation | Market Research | Product Marketing | Campaign Management | Budget Management | Analytics | Team Leadership
What We Are Looking For
A strategic yet hands-on Marketing Leader who can build the brand, drive measurable marketing outcomes, strengthen digital presence, generate quality leads, and create a strong market position for Alankaram in the premium and luxury furniture segment.
Interested candidates can apply with their updated resume highlighting their marketing leadership, brand-building, digital marketing, and team management experience.
Pay: ₹700,000.00 - ₹1,100,000.00 per year
Work Location: In person
