About the Role
We are looking for a data-driven and creative Digital Marketing & E-commerce Manager to drive growth and manage the online presence of Vedic Vastu Living. In this role, you will own our paid acquisition channels (Meta & Google Ads), maintain and optimize our Shopify storefront, and produce everyday graphic assets. You will bridge the gap between technical advertising and visual brand presentation to scale our digital footprint.
Key Responsibilities
- Paid Advertising (Core Focus):
- Strategy, setup, copy testing, and budget optimization for Meta (Facebook & Instagram) and Google Ads campaigns.
- Track and report key performance indicators (ROAS, CPA, CTR, Conversion Rate) daily/weekly.
- Build, monitor, and scale retargeting funnels to capture high-intent users.
- Shopify Store Management:
- Maintain the website interface, ensuring a high-end, responsive, and premium user experience.
- Integrate, test, and troubleshoot new Shopify features, apps, and plugins to boost conversions.
- Manage product listings, landing page updates, and simple front-end formatting.
Required Skills & Qualifications
- Proven track record managing successful Meta and Google Ads accounts with direct attribution models.
- Hands-on experience configuring Shopify themes, managing navigation, and optimization features.
- Analytical mindset with the ability to draw clear conclusions from ad performance dashboards and Google Analytics.
- Strong communication skills and attention to detail.
Pay: ₹15,000.00 - ₹30,000.00 per month
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person
