Job Title: Digital Marketing Specialist
Job Overview
We are looking for a highly skilled Digital Marketing & AI Automation Specialist who can build, manage, and optimize our complete digital marketing ecosystem. The ideal candidate should have expertise in Google Digital Marketing, AI-powered lead generation, marketing automation, CRM implementation, and sales funnel optimization. This role requires someone who can automate the entire lead generation and sales process while driving measurable business growth.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google platforms.
- Automate the complete lead generation and sales process using modern marketing automation tools.
- Design and implement end-to-end marketing automation workflows.
- Build AI-powered lead generation systems to identify, qualify, and nurture prospects.
- Set up, customize, and manage CRM platforms for sales and marketing teams.
- Create and optimize sales pipelines to improve conversion rates.
- Develop high-converting landing pages and lead capture systems.
- Manage Google Ads campaigns (Search, Display, Shopping, Video, Performance Max, and Remarketing).
- Optimize websites for SEO, local SEO, and technical SEO.
- Configure Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking.
- Create automated email marketing campaigns and lead nurturing sequences.
- Integrate marketing platforms using APIs, webhooks, and automation tools.
- Generate performance reports and actionable insights using analytics dashboards.
- Continuously test, optimize, and improve campaign performance and marketing funnels.
Required SkillsDigital Marketing
- Google Ads (Search, Display, Shopping, Video, Performance Max)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Search Engine Optimization (SEO)
- Local SEO
- Pay-Per-Click (PPC) Campaign Management
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Keyword Research and Competitor Analysis
- Remarketing and Audience Targeting
Marketing Automation
- Automate the entire lead generation and sales process
- End-to-End Marketing Automation
- Lead Capture Automation
- AI Lead Generation Systems
- Lead Scoring and Qualification
- Automated Email Marketing
- Workflow Automation
- Customer Journey Automation
- Sales Funnel Automation
- Appointment Booking Automation
- Follow-up and Lead Nurturing Automation
CRM & Sales Systems
- CRM Setup and Customization
- CRM Migration and Integration
- Sales Pipeline Design and Management
- Lead Management
- Contact Segmentation
- Opportunity Tracking
- Sales Automation
- Customer Lifecycle Management
- Dashboard and Reporting
AI & Automation Tools
- ChatGPT
- Google Gemini
- Claude AI
- Perplexity AI
- Zapier
- Make (Integromat)
- n8n
- HubSpot
- Salesforce
- Zoho CRM
- GoHighLevel
- Pipedrive
- Mailchimp
- ActiveCampaign
- Brevo (Sendinblue)
- Calendly
- Webhooks and API Integrations
Technical Skills
- Google Ads Conversion Tracking
- Google Tag Manager Implementation
- Google Analytics Reporting
- API Integration
- Webhooks
- Basic HTML/CSS
- WordPress
- Landing Page Builders
- Data Analysis
- Excel/Google Sheets
- Dashboard Creation
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Google Ads Certification.
- Google Analytics Certification.
- Experience managing high-budget Google Ads campaigns.
- Proven experience building automated marketing and sales systems.
- Experience with AI-powered marketing tools and workflow automation.
Experience
- 2–7+ years of experience in Digital Marketing and Marketing Automation.
- Demonstrated success in generating qualified leads and improving sales conversions.
- Strong portfolio of Google Ads campaigns, automation workflows, CRM implementations, and sales pipeline optimization.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with advanced AI and automation technologies.
- Professional growth and certification support.
- Collaborative and innovation-driven work environment.
- Performance-based incentives and career advancement opportunities.
Pay: ₹200,000.00 - ₹800,000.00 per year
Work Location: In person
