❖ Work collaboratively with the planning and creative teams to develop and execute digital
strategies to create effective digital strategies
❖ Provides regular two-way communication between the client and team, to provide strong
team representation and set proper client expectations
❖ Manage program execution and financial performance while ensuring that overall
strategy is sound and on point
❖ Ensure tactical alignment with stated goals, objectives and strategy
❖ Prioritize & set expectations on key deliverables
❖ Effectively manage projects to deliver on Cost, Quality, and Timing targets
❖ Compile and analyze search data and metrics and make decisions regarding campaign
direction
❖ The incumbent should have the ability to compile and analyze search data and metrics
and make decisions regarding campaign direction
❖ He should be able to perform click through rate, conversion, spend and creative analysis
to identify growth/optimization opportunities
❖ Maintain schedule performance index and cost performance index
❖ Analyzing social media insights to guide future social media campaigns
❖ Monitor and evaluate search results and search performance across the major search
channels in order to improve rankings
❖ Oversee On Page and Off Page Planning, Scheduling and Implementation
Team Management
❖ Should have the ability to effectively and efficiently manage a large team
❖ Ensure minimal attrition
❖ Conduct regular meetings and ensure seamless execution
❖ Provide thorough training to the team members; mentor and guide them on regular basis
❖ Create strong back-ups within the department
Desired Candidate Profile
❖ Deep Knowledge of ON Page & OFF Page activities, SEO, search engine optimization
and factors that influence high rankings in Google
❖ Strong awareness of Google Algorithm Updates
❖ Ability to specify technical changes to technical/development teams
❖ Expertise with Excel Reporting (Filters, Vlookup, Calculation Formulas, Pivot, Graph,
Chart)
❖ Well Versed with web analytics and presentation tools
❖ Knowledge of Tech Tools: Firebug, Webmaster, Hoot-suite, Yoono, Google Page Speed,
GTMetrix, Alexa, Google Keyword Planner
❖ Excellent written and oral communication skills
Experience:
