Associate Director - Marketing

Zee Entertainment Enterprises -
Hyderabad, Telangana

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Job details

Full-time
1 day ago

Qualifications

Negotiation
Analytics

Full job description

Brand Planning:· Ideating and strategizing for launch and sustenance campaigns and an omni-vision suited best for Linear and OTT 360-degree marketing.

Strong knowledge of and working experience with leveraging social media as a prime marketing medium.

Create Viral & market first innovative Social and PR campaigns for digital & social mediums.

Finalization of the launches and brand sustenance activities in coordination with the marketing & business heads.

Work closely with the programming and consumer research & insights teams for developing the annual brand calendar

Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases

Understanding social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.

Trade engagement with Ad Sales, Distribution sales clients and other stakeholders.

To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception

Cost effective and ROI driven media planning & buying activities

Ensure support to the sales team for revenue maximization.

Constant innovation in terms of media and marketing strategies to keep ahead of competition

Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns.

Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities.

Responsible for finalizing the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities

Conducting value analysis.

Job Requirement

Skills : Strong planning background, Analytical and insights acumen, Negotiation skills, multi-team handling. Internal stakeholders - Channel Research, OAP & Programming, Ad Sales, Network Marketing, Distribution Sales/Marketing, Finance etc.

External stakeholders - PR, Social & Creative agency, Planning & buying agency

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