Job Title: Performance Marketing Executive
We are looking for a data-driven, results-oriented Performance Marketing Executive to lead our paid acquisition strategies and drive scalable growth. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital channels (including Paid Social, Paid Search, and Programmatic). The ideal candidate is an analytical thinker who loves digging into metrics, experimenting with creative strategies, and maximizing ROI/ROAS.
Key Responsibilities
- Campaign Strategy & Execution: Plan, build, and manage end-to-end paid acquisition campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads.
- Budget Management: Allocate and manage monthly marketing budgets efficiently to achieve growth targets while maintaining target CAC (Customer Acquisition Cost) and ROAS.
- A/B Testing & Optimization: Continuously test and optimize ad creatives, copy, landing pages, audience targeting, and bidding strategies to maximize conversions.
- Data & Analytics: Monitor campaign performance metrics daily. Analyze complex data sets to extract actionable insights and deliver clear performance reports to stakeholders.
- Collaboration: Partner with the creative and content teams to brainstorm and develop high-converting ad assets (videos, static images, and copy) based on historical data.
- Market Trends: Stay ahead of the curve on industry trends, algorithmic changes, privacy updates, and emerging ad platforms.
Requirements / Qualifications
- Experience: 3+ years of proven experience managing paid performance marketing campaigns (B2B or B2C depending on your business model).
- Platform Expertise: Deep hands-on experience with Google Ads (Search, Display, Performance Max) and Meta Ads Manager is required.
- Analytical Skills: Strong proficiency in Google Analytics (GA4), Excel/Google Sheets, and data visualization tools (e.g., Looker Studio).
- Mindset: A highly analytical, data-first mindset coupled with creative problem-solving skills.
- Certifications (Preferred): Google Ads or Meta Blueprint certifications are a major plus.
What We Offer
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits.
- Flexible working hours / remote work options.
- Great opportunities for professional growth and learning.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
