Job Description Graphic Designer – Creative & Digital Marketing Department: Marketing & Brand Communications Location: Kolkata Experience: 2–3 Years Employment Type: Full Time Reports To: Marketing Head / Brand Manager About Fresh Aisle Fresh Aisle is a premium gourmet retail and lifestyle brand offering carefully curated fresh produce, imported foods, artisanal products, café experiences and its own in-house brand. Every customer interaction reflects our promise of quality, freshness, authenticity and experience. As the brand continues to grow across retail, digital commerce and customer engagement, we are looking for creative professionals who can contribute beyond design and become active partners in building the brand. Position Overview We are looking for an enthusiastic, creative and growth-oriented Graphic Designer who possesses strong visual storytelling skills and has the curiosity to learn and contribute across Digital Marketing and Social Media Marketing. The ideal candidate should have 2–3 years of relevant experience in graphic design and should be passionate about creating compelling visual content across digital and offline platforms. Beyond designing creatives, the individual should demonstrate ownership, initiative and a willingness to learn emerging marketing trends, customer engagement strategies and digital campaigns. This role is ideal for someone who wants to grow from being a designer into a well-rounded Brand & Digital Marketing professional. Key Responsibilities Graphic Design & Creative Development ∙Design high-quality creatives for social media platforms including Instagram, Facebook, LinkedIn and YouTube. ∙Create visually appealing promotional campaigns for products, offers, festivals and seasonal launches. ∙Design marketing collaterals including brochures, standees, flyers, banners, posters, catalogues, packaging inserts and in-store branding materials. ∙Develop website banners, landing page creatives and email marketing visuals. ∙Create packaging artwork and branding creatives for Fresh Aisle and its in-house brands. ∙Design presentations for internal and external stakeholders. ∙Ensure consistency in brand identity across all communication channels. ∙Maintain and organize brand assets, templates, fonts and design libraries. Social Media & Content Support ∙Collaborate with the marketing team to conceptualize engaging social media campaigns. ∙Create visual storytelling content including reels, carousel posts and promotional videos. ∙Assist in content planning and monthly social media calendars. ∙Design engaging creatives that improve customer engagement and brand recall. ∙Support influencer collaborations by developing campaign creatives and promotional assets. ∙Work closely with photographers and videographers during product shoots and café shoots. Digital Marketing Support The individual should possess a learning mindset and actively participate in digital marketing initiatives, including: ∙Understanding Meta Ads creatives. ∙Assisting in Google Ads creative requirements. ∙Supporting email marketing campaigns. ∙Basic SEO understanding for image optimization. ∙Website content updates. ∙Landing page creative support. ∙Performance marketing creative optimization. ∙Customer engagement campaigns. ∙CRM campaign creatives. ∙WhatsApp marketing creatives. ∙Marketplace promotional creatives. Brand Development ∙Translate business ideas into visually impactful communication. ∙Maintain premium visual standards aligned with Fresh Aisle's brand positioning. ∙Participate in brainstorming sessions for new campaigns, launches and customer experiences. ∙Ensure all creative outputs reflect innovation, freshness and premium quality. ∙Contribute ideas for enhancing customer engagement through design thinking. Cross Functional Collaboration ∙Work closely with Marketing, Operations, Category Management, Café Team and E-Commerce teams. ∙Coordinate with external agencies, printers and production vendors whenever required. ∙Support new product launches with complete creative requirements. ∙Collaborate during events, exhibitions and brand activations. Learning & Growth Expectations At Fresh Aisle, we believe in developing multi-skilled professionals. The selected candidate should demonstrate: ∙Strong willingness to learn. ∙Curiosity towards digital marketing. ∙Adaptability to new technologies and AI tools. ∙Readiness to take ownership beyond defined responsibilities. ∙Interest in understanding consumer behaviour and branding. ∙Ability to continuously upgrade creative and technical skills. ∙Positive attitude towards feedback and continuous improvement. The role offers opportunities to gradually build expertise in: ∙Brand Strategy ∙Social Media Marketing ∙Digital Marketing ∙Performance Marketing ∙Content Marketing ∙AI-enabled Design Tools ∙Customer Experience Design ∙E-commerce Marketing ∙Marketing Analytics Desired Skills Technical Skills ∙Adobe Photoshop ∙Adobe Illustrator ∙Adobe InDesign ∙Canva Pro ∙Figma (preferred) ∙Adobe Premiere Pro ∙After Effects (preferred) ∙Basic Video Editing ∙Basic Motion Graphics ∙Photography and Photo Editing knowledge ∙AI Design Tools (Firefly, Midjourney, ChatGPT, Canva AI etc.) Behavioural Competencies We are looking for someone who demonstrates: ∙Creativity with commercial thinking ∙Learning agility ∙Ownership mindset ∙Attention to detail ∙Initiative and proactiveness ∙Strong visual aesthetics ∙Effective communication ∙Team collaboration ∙Time management ∙Problem-solving ability ∙Positive attitude ∙Flexibility and adaptability ∙Customer-centric thinking Educational Qualification ∙Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia or an equivalent degree. ∙Relevant design certifications will be an added advantage. Experience ∙2–3 years of experience in Graphic Design, Brand Communication or Creative Design. ∙Experience in Retail, FMCG, Food, Hospitality, Lifestyle or E-commerce brands will be preferred. Key Performance Indicators (KPIs) ∙Quality and creativity of design output. ∙Timely completion of creative assignments. ∙Brand consistency across platforms. ∙Engagement performance of digital creatives. ∙Contribution towards campaign success. ∙Speed of execution. ∙Collaboration across departments. ∙Adoption of new creative technologies and AI tools. ∙Learning and contribution towards digital marketing initiatives. ∙Continuous improvement in creative quality and innovation. Why Join Fresh Aisle? This is more than a Graphic Designer role. It is an opportunity to grow into a complete Brand & Digital Marketing professional. If you enjoy creativity, storytelling, learning new skills, taking ownership and building premium consumer brands, Fresh Aisle offers a dynamic environment where your ideas, creativity and passion can create meaningful business impact.
Pay: ₹17,167.61 - ₹25,000.00 per month
Work Location: In person
