Education :
Bachelor’s degree + MBA (Preferred)Minimum 60 % marks Work
Experience
: Min: 10 Year(s) - Max: 15 Year(s) in Market Research / Product Research 4
Role
:
Team Lead Responsible for leading the product research team - responsible for identifying & validating customer needs, product features and future vehicle concepts, with the aim of bridging the gap between consumer expectations and product development.
Responsibilities:
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Lead the conduct of qualitative and quantitative research on user preferences, pain points, and unmet needs.
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Oversee validation of vehicle concepts and feature sets through surveys, focus groups, and in-market experiments.
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Analyse vehicle feature desirability, pricing elasticity, and willingness-to-pay.
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Ensure the benchmark of global vehicles & track innovation trends in vehicle design, connectivity, and sustainability.
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Collaborate effectively with Product Planning, Design, Engineering & Marketing teams to guide product specifications and value propositions.
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Manage third-party research agencies and data providers to deliver custom studies and reports.
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Present actionable insights to leadership through dashboards, presentations and executive briefs.
Competency Requirements
Technical/ Functional:
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Research Methodology Knowledge – Proficiency in qualitative & quantitative
Analytical skills – Ability to analyze data and derive meaningful insights.
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Expertise in creating impactful data visualizations using tools like MS PowerPoint
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Statistical Software Proficiency – MS Excel, SPSS or equivalent tools.
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Business Acumen - Strong understanding of business portfolios, financial metrics, and their implications.
Behavioral:
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Leadership and Team Management: Ability to lead and develop team capabilities.
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Communication Skills: Verbal & written, reporting, and presentation skills.
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Strategic Thinking: Ability to connect research findings with business implications and strategic goals.
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Detail Orientation: Strong attention to detail and a research-oriented mindset.
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Collaboration: Proven ability to work effectively in cross-functional teams (CFTs) across product planning, engineering, marketing, finance, etc.
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Self-Motivation: Eagerness to learn and adapt to new challenges.
