Job Title: Business Development Officer
Location: Training Center / Nearby Field Areas
Reporting to: Center Manager
Role Type: Individual Contributor
Purpose of the Role
The Business Development Officer is responsible for promoting the organization’s training programs and generating high-quality leads and walk-ins of learners interested in enrolling in the programs. The role supports the training center in achieving enrollment and inception targets through effective mobilization, marketing, and outreach activities.
Key Deliverables
- Promote the organization’s training programs to potential learners and communities.
- Generate high-quality leads and drive walk-ins to the center for enrollments.
- Achieve lead generation and walk-in targets.
- Counsel prospective learners on available training programs and support their enrollment.
- Achieve assigned enrollment targets.
- Conduct marketing and sales activities to drive program awareness and revenue for the center.
Key Responsibilities
- Visit institutes, colleges, and youth localities in nearby areas to create awareness about training programs through presentations, demos, and distribution of marketing materials.
- Generate and maintain a strong learner lead database for current and future enrollments.
- Mobilize potential learners from nearby villages and localities and guide them to visit the center for counseling and program details.
- Counsel prospective learners about training programs and facilitate the enrollment process.
- Coordinate regularly with the Center Manager, Trainers, and Counsellors to understand training content and address learner queries effectively.
- Identify and develop network partners and local influencers who can support mobilization and awareness activities in nearby villages and towns.
- Plan and execute marketing activities in coordination with the Center Manager.
- Ensure that all leads are shared daily with the Counsellor and Center Manager through CRM tools or communication channels such as Lead Square or WhatsApp.
- Submit all enquiry forms and lead details to the concerned team members on a daily basis.
- Support center operations when required in the absence of the Center Manager or Counsellor.
Approach
- Ensure 100% adherence to SOPs and timelines for all deliverables.
- Proactively identify potential target areas for mobilizing learners.
- Engage and influence potential learners to visit the center for further counseling and program information.
- Promote training programs across colleges, institutes, and youth communities.
- Continuously analyze lead sources and develop effective mobilization strategies.
Collaboration
Key Shared Accountabilities
- Learner Mobilization
- Marketing and Outreach Activities
Key Stakeholders
- Center Manager
- Counsellor
- BUSSM
- Placement Manager
Career Growth
Employees will have opportunities for vertical and lateral growth based on their performance, potential, and availability of suitable roles within the organization.
Core Values
Ethics
- Practice and promote ethical behavior and ensure adherence to organizational policies and values.
Teamwork
- Work collaboratively with all team members and stakeholders to achieve organizational goals.
Learner First / Customer First Attitude
- Prioritize the needs of learners by providing timely support and high-quality service.
- Contribute to improving learners’ professional careers through awareness and access to training opportunities.
Quality
- Maintain high standards in mobilization activities, service delivery, and data accuracy.
Pay: ₹300,000.00 - ₹400,000.00 per year
Work Location: In person
