Key Responsibilities
- Develop and execute the dealership's overall digital marketing strategy.
- Manage and grow social media channels including Instagram, Facebook, YouTube, and other relevant platforms.
- Plan and execute paid advertising campaigns across Google, Meta, YouTube, and other digital platforms.
- Generate qualified leads for new and pre-owned vehicle sales, finance, service, and other dealership departments.
- Manage and optimize Google Ads, social media campaigns, remarketing, and local digital campaigns.
- Develop engaging content including reels, videos, vehicle walkarounds, offers, customer stories, and promotional campaigns.
- Coordinate with the sales and customer-relations teams to improve lead response, conversion, and follow-up.
- Monitor website performance, landing pages, SEO, Google Business Profile, and online reputation.
- Track key marketing metrics such as leads, cost per lead, conversion rates, website traffic, engagement, test drives, and sales attributed to digital campaigns.
- Prepare regular marketing performance reports and recommend improvements based on data.
- Coordinate with external agencies, creative teams, photographers, influencers, and other vendors where required.
- Develop campaigns around new Honda model launches, exchange offers, finance schemes, seasonal promotions, and dealership events.
- Monitor competitors and identify new digital marketing opportunities.
- Ensure all digital communication follows Honda and dealership brand guidelines.
Pay: ₹45,000.00 - ₹55,000.00 per month
Work Location: In person
