We are looking for a highly experienced and strategic Social Media Strategist to lead the social media growth strategy for our international e-commerce brand.
This is not just a content posting or community management role. We are looking for someone who can develop and execute a complete social media strategy focused on brand awareness, audience growth, engagement, traffic, conversions, and revenue.
The ideal candidate should have at least 4 years of hands-on experience managing and growing social media accounts, preferably for international e-commerce, fashion, lifestyle, beauty, or D2C brands.
Key Responsibilities
- Develop and own the overall social media strategy across platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, and other relevant channels.
- Create platform-specific growth strategies based on business objectives and target audiences.
- Develop monthly and quarterly social media growth plans.
- Analyze competitors, industry trends, audience behavior, and successful content formats.
- Build strategies to increase followers, engagement, reach, website traffic, conversions, and brand awareness.
- Develop content pillars, content themes, campaign concepts, and storytelling strategies.
- Plan organic campaigns around product launches, seasonal events, promotions, trends, and key business priorities.
- Work closely with graphic designers, video editors, content creators, and marketing teams to turn strategy into high-performing content.
- Guide the creative team on what type of content should be produced and why.
- Develop strategies for Reels, short-form videos, carousels, static posts, Stories, UGC, influencer content, and other formats.
- Identify opportunities to leverage trends while maintaining brand identity.
- Monitor social media performance and regularly analyze what is working and what needs improvement.
- Use data and insights to continuously test, optimize, and improve the social media strategy.
- Prepare regular performance reports with clear insights and actionable recommendations.
- Stay updated with changes in social media algorithms, platform features, content trends, and consumer behavior.
Mandatory Requirements
- Minimum 4 years of proven experience as a Social Media Strategist, Social Media Manager, or similar strategic role.
- Strong experience handling Instagram and other major social media platforms.
- Proven experience developing and executing organic social media growth strategies.
- Experience working with international brands or international target markets, preferably the USA, UK, Canada, Europe, or other global markets.
- Experience handling e-commerce or D2C brands is strongly preferred.
- Experience in the fashion, clothing, beauty, lifestyle, or consumer brand industry will be a strong advantage.
- Strong understanding of social media analytics and performance metrics.
- Ability to explain why a strategy should work, not just suggest posting content.
- Strong understanding of audience research, competitor analysis, content positioning, and brand storytelling.
- Experience working with designers, video editors, creators, or a creative team.
- Ability to independently take ownership of social media strategy and provide clear direction to the team.
Preferred Skills
- Instagram Growth Strategy
- TikTok Strategy
- Pinterest Marketing
- Facebook Marketing
- Content Strategy
- Organic Social Media Growth
- E-commerce Marketing
- Fashion & Lifestyle Marketing
- Brand Building
- Community Growth
- Competitor Research
- Social Media Analytics
- Content Performance Analysis
- Influencer & UGC Strategy
- Reels and Short-Form Video Strategy
- Social Media Reporting
Important
We are looking for a strategic thinker and problem solver, not someone whose primary responsibility is simply scheduling or posting content.
We want someone who can analyze an account, identify growth opportunities, create a clear strategy, guide the creative team, test ideas, measure results, and continuously improve performance.
Pay: ₹30,000.00 - ₹46,449.27 per month
Application Question(s):
- How have you improved the performance of an existing social media account?
- Have you handled an Instagram account for an e-commerce brand? Please share examples or portfolio links.
- Have you created strategy for an international ecommerce instagram account to gorw.
Language:
Work Location: Remote
