Job Title: Google Ads Specialist
Location: Patiala
Employment Type: Full-Time
About the Role
We are looking for a skilled Google Ads Specialist to plan, manage, and optimize paid advertising campaigns across Google platforms. The ideal candidate should have experience generating leads, improving ROI, and scaling campaigns through data-driven strategies.
Key Responsibilities
- Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Conduct keyword research and competitor analysis.
- Develop campaign structures, ad copies, and extensions.
- Monitor campaign performance and make data-driven optimizations.
- Track conversions using Google Analytics and Google Tag Manager.
- Manage advertising budgets efficiently to maximize ROI.
- Perform A/B testing on ads, landing pages, and targeting strategies.
- Generate weekly and monthly performance reports.
- Identify opportunities to improve lead quality and reduce cost per acquisition (CPA).
- Stay updated with Google Ads trends, algorithm changes, and best practices.
Requirements
- Minimum 1–3 years of experience managing Google Ads campaigns.
- Strong understanding of Google Ads, Google Analytics, and Google Tag Manager.
- Experience with conversion tracking and lead generation campaigns.
- Ability to analyze data and make strategic recommendations.
- Excellent communication and reporting skills.
- Google Ads Certifications preferred.
Preferred Skills
- Experience in healthcare, wellness, nutrition, or service-based businesses.
- Knowledge of landing page optimization and CRO (Conversion Rate Optimization).
- Experience with Meta Ads is a plus.
- Basic understanding of SEO.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Campaign ROI
Pay: ₹15,000.00 - ₹27,000.00 per month
Ability to commute/relocate:
- Patiala, Punjab: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Ads: 1 year (Required)
Work Location: In person
