Social Media & Digital Marketing Executive
Location: Kochi, Kerala
Salary: ₹20,000 – ₹40,000 per month
Joining: Immediate Joiners Preferred
Employment Type: Full-Time
About HA&Co.:
HA&Co. is a rapidly growing legal, corporate, business advisory, investigation, technology, and cross-border consulting firm operating across India and international jurisdictions. Through its specialized divisions, the firm provides services in legal advisory, business consulting, corporate compliance, investigations, taxation, intellectual property, cyber law, AI governance, and strategic communications.
As part of our expansion, we are seeking a highly creative, execution-oriented, and digitally skilled Social Media & Digital Marketing Executive who can independently manage the firm's digital presence, content strategy, advertising campaigns, online reputation, and audience engagement across multiple platforms.
Position Overview
The Social Media & Digital Marketing Executive will be responsible for managing and growing the firm's digital ecosystem, including social media platforms, advertising campaigns, content distribution, brand positioning, audience engagement, and digital visibility initiatives.
The ideal candidate should possess a strong understanding of social media trends, digital marketing strategies, content creation, advertising platforms, branding, analytics, and emerging digital technologies.
This is not merely a posting role. The selected candidate will actively contribute to brand building, lead generation, audience growth, visibility enhancement, and digital business development initiatives.
Key Responsibilities
Social Media Management
Manage and grow the firm's presence across:
- Instagram
- Facebook
- LinkedIn
- X (Twitter)
- YouTube
- Google Business Profile
- Threads
- Telegram
- WhatsApp Business
- Pinterest
- Medium
- Other relevant digital and emerging media platforms
Responsibilities include:
- Content scheduling and publishing.
- Daily platform monitoring and management.
- Audience engagement and community management.
- Comment and message handling.
- Social media growth initiatives.
- Performance tracking and reporting.
- Hashtag, keyword, and trend optimization.
- Social media calendar management.
Content Creation & Brand Development
- Develop creative content strategies aligned with business goals.
- Create engaging social media content including:
- Static creatives
- Carousels
- Reels
- Short-form videos
- Infographics
- Thought leadership content
- Educational content
- Brand awareness campaigns
- Event promotions
- Coordinate graphic design, video editing, and content production processes.
- Ensure brand consistency across all digital platforms.
- Research industry trends and content opportunities.
- Generate innovative campaign concepts and audience engagement initiatives.
Digital Advertising & Lead Generation
Manage and optimize:
Meta Advertising
- Facebook Ads
- Instagram Ads
- Lead Generation Campaigns
- Retargeting Campaigns
- Conversion Campaigns
- Audience Creation & Segmentation
Google Advertising
- Google Search Ads
- Display Ads
- YouTube Ads
- Remarketing Campaigns
- Local Business Campaigns
Other Advertising Platforms
- LinkedIn Ads
- X Ads
- YouTube Promotions
- Industry-specific digital campaigns
Responsibilities include:
- Campaign planning.
- Ad creation and optimization.
- Budget allocation.
- Audience targeting.
- Performance monitoring.
- ROI analysis.
- Lead generation tracking.
SEO & Digital Visibility
- Basic Search Engine Optimization (SEO) implementation.
- Keyword research and optimization.
- Website content optimization.
- Google Business Profile optimization.
- Search ranking improvement initiatives.
- Online visibility enhancement strategies.
- Backlink and authority-building support.
Analytics & Reporting
- Monitor social media analytics and campaign performance.
- Track engagement, reach, impressions, conversions, and lead generation.
- Prepare weekly and monthly performance reports.
- Recommend improvements based on data analysis.
- Monitor competitor activity and industry benchmarks.
Technical & Digital Skills
The candidate should possess working knowledge of:
- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Analytics
- Google Search Console
- Canva
- Basic Photoshop or equivalent tools
- Video editing tools
- Content scheduling tools
- CRM and lead management systems
- AI-based content and marketing tools
Basic understanding of:
- Websites and landing pages
- WordPress and CMS platforms
- SEO fundamentals
- Digital automation tools
- Marketing technology platforms
Industry Research & Strategic Development
- Monitor market trends and competitor activities.
- Research emerging digital platforms and technologies.
- Identify new audience acquisition opportunities.
- Support branding, positioning, and visibility strategies.
- Contribute to long-term digital growth initiatives.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism, Business, Design, Digital Media, or related fields.
- Minimum 2+ years of experience in social media management, digital marketing, or brand development.
- Strong understanding of social media algorithms and platform dynamics.
- Experience managing paid advertising campaigns.
- Excellent content planning and communication skills.
- Strong creative thinking and execution abilities.
Preferred Candidate Profile
Preference will be given to candidates having experience in:
- Social Media Management
- Digital Marketing
- Performance Marketing
- Meta Ads
- Google Ads
- Content Marketing
- Brand Building
- Video Marketing
- SEO
- Lead Generation
- Personal Branding
- Corporate Branding
Additional experience in legal, corporate, consulting, education, healthcare, real estate, finance, startup, or professional services industries will be considered an added advantage.
Immediate joiners will be strongly preferred.
Key Traits We Are Looking For
- Creative thinker
- Strong execution mindset
- Trend-aware and digitally active
- Excellent communication skills
- Analytical and data-driven
- Detail-oriented
- Self-motivated
- Growth-focused
- Strong sense of aesthetics and branding
- Ability to work in a fast-paced professional environment
Compensation & Benefits
- Salary: ₹20,000 – ₹40,000 per month (based on experience and capabilities).
- Opportunity to manage multiple brands, divisions, and industry sectors.
- Exposure to national and international markets.
- Direct involvement in high-growth branding and visibility projects.
- Long-term career growth opportunities within the firm's marketing and strategy ecosystem.
Work Location: Kochi, Kerala
Joining Requirement: Immediate Joining Preferred
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: In person
