The Opportunity…
At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them.
For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.
We're thrilled to announce the opening for Marketing Executive position at Moet Hennessy, Mumbai, reporting to the Marketing Manager. As part of the Brand Marketing function, you will be working as a key member of the wider marketing team at Moet Hennessy India. You will always act as a guardian and ambassador for the brand, ensuring that all brand marketing activities respond to the global brand vision of Moet Hennessy and its brands. We are looking for a creative, passionate & execution focused brand marketing professional to take on an exciting journey, working closely with business stakeholders to achieve the organization’s vision.
How you will contribute…
Brand Strategy and Planning (Scope: Assisting)
- Translating brand strategy into focused, impactful brand plans & priorities with the Senior Marketing Manager.
- Bring distinctive ideas to life across experiential events, communication campaigns (activations and promotions, etc.) as well as PR-led initiatives
- Deliver on-brand proposals that are creative, innovative, and commercially driven
- Be accountable for specific & focused responsibilities within key brand projects
Brand Plan Implementation (Assisting, Owning)
- Achieve brand desirability objectives and maximize consumer value perception by executing the brands communication roadmap through skilfully crafted assets that are consistent, effective and on-brand. Measure using key performance tools across digital and PR
- Lead, build and execute relevant PR/Digital plan in line with strategic objectives and target audience in partnership with key agencies
- Own assigned A&P budgets, ensuring disciplined investment, timely tracking and proactive recommendations to maximise ROI.
- Drive on trade, off trade activations and marketing plan: Tapping key opportunities in trade, developing new markets ensuring best in class visibility executions.
- Lead development of trade activation; ensure active communication to drive campaigns, activation plans
- In association with Trade Marketing, review customer activation effectiveness basis set SOP and targeted KPIs. Develop post cycle recommendations for future activity
- Lead & oversee all Promo Pack & POSM Management in respect to Maison order deadlines & in market shipment dates, maintaining and deploying. Assess & monitor budget impact on shipment
Financial (Assisting)
- Understand P&L and be able to work cohesively with sales team to build profitable growth in line with with brand & CTP guidelines
- Own assigned A&P budgets, ensuring disciplined investment, timely tracking and proactive recommendations to maximise ROI.
- Drive commercially sound vendor negotiations, balancing quality, timelines and cost efficiency
Business Assessment (Owning, Assisting)
- Regular analysis and review of brand performance (including trade time), ensuring clear understanding opportunities, threats & competitor strategies
- Prepare Business and brand Review reports and reviews for visiting regional/ global senior management and Maison representatives
- Manage external contracts with key trade: listings, point of sale visibility and merchandising, volume tracking basis activations committed in the contracts
- Track competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets
Communication (Owning)
- Lead project as needed and help write business and marketing plan in collaboration with necessary stakeholder – this could be anything from a Value-Added Pack to a promotional merchandise
- Independently lead communication with internal stakeholders - Maisons, regional teams
- Independently lead and close tasks with external parties, e.g. Activation/Event, Digital and PR agencies and POSM materials production companies, in order to brief and manage promotional and associated materials
New Product Development (Assisting)
- Attend and contribute to weekly team updates and mentor/manage other team members
