Senior Executive – Paid Media (E-commerce | D2C Brands)
Experience: 3+ Years
Location: Sector 44, Gurgaon
Company: AdLift Marketing Pvt. Ltd.
Role Summary
We are looking for a performance-driven Paid Media professional with hands-on experience managing E-commerce / D2C brands across Google Ads and Meta platforms, focused on revenue growth and ROAS optimization.
Key Responsibilities:
-
Plan, execute, and optimize campaigns on:
-
Google Ads (Search, Display, Shopping, Performance Max, YouTube)
-
Meta Ads (Facebook & Instagram)
-
Drive KPIs such as ROAS, CPA, CPC, CTR, Revenue & Conversion Rate.
-
Conduct keywords, audience, and competitor research.
-
Monitor budgets, bids, quality score, impression share, and account performance.
-
Perform A/B testing on ads, creatives, audiences, and landing pages.
-
Optimize shopping feeds and scaling strategies for D2C brands.
-
Analyze campaign data, conversions, and ROI; deliver performance reports.
-
Provide growth strategies and optimization recommendations.
-
Coordinate with clients on performance updates and campaign planning.
-
Stay updated with platform trends and algorithm changes.
Requirements
-
3+ years of hands-on Paid Media experience.
-
Strong expertise in Google Ads & Meta Ads.
-
Experience handling E-commerce / D2C accounts with revenue targets.
-
Strong analytical and reporting skills (GA4 knowledge preferred).
-
Agency experience preferred.
-
Good communication and client handling skills.
