Business Development Executive (BDE)
Department
Marketing
Location
Guardian Hospital, Ambala Cantt
Reporting To
Hospital Management
Job Summary
We are looking for a dynamic and target-oriented Business Development Executive to support the hospital's business development and marketing activities. The candidate will be responsible for developing new business opportunities, building relationships with doctors, corporates, organizations and the local community, generating patient referrals, conducting field visits and assisting in organizing health camps and promotional activities.
Key Responsibilities
- Develop and maintain professional relationships with doctors, clinics, nursing homes, diagnostic centres, corporates, institutions and local organizations.
- Generate patient referrals and new business opportunities for the hospital.
- Conduct regular field visits to doctors, clinics, corporates and other potential referral sources.
- Promote hospital services, specialties, health packages, diagnostic services and treatment facilities.
- Handle public dealing and communicate professionally with patients, attendants, doctors and external organizations.
- Identify potential corporate and institutional clients for healthcare tie-ups and corporate agreements.
- Coordinate with companies, schools, colleges, factories, societies and other organizations for healthcare programs.
- Assist in planning and organizing health check-up camps, awareness camps, screening camps and promotional camps.
- Coordinate with doctors and hospital departments for successful execution of health camps.
- Follow up with patients and referral sources regarding hospital services and treatment requirements.
- Maintain regular communication with existing referral sources and develop new referral networks.
- Collect market information and identify opportunities to increase hospital patient footfall.
- Promote hospital packages and special healthcare services through field activities and community outreach.
- Coordinate with the Marketing Manager and hospital departments for promotional activities.
- Maintain records of daily visits, meetings, leads, referrals, camps and business development activities.
- Prepare daily, weekly and monthly activity reports for management.
- Participate in exhibitions, medical awareness programs, community events and other promotional activities.
- Achieve assigned monthly targets for patient referrals, leads, visits and business development.
- Ensure professional representation of the hospital during all external visits and promotional activities.
- Perform any other duties related to business development and marketing as assigned by the management.
Job Specifications
Education:
- Graduate in any discipline.
- MBA/PGDM in Marketing, Business Development or Healthcare Management will be preferred.
Experience:
- 1–3 years of experience in hospital marketing, healthcare business development, sales or a related field.
- Freshers with excellent communication and public-dealing skills may also be considered.
Key Skills
- Business Development
- Public Dealing
- Excellent Communication Skills
- Patient Referral Generation
- Field Marketing
- Relationship Management
- Corporate Tie-ups
- Doctor & Clinic Networking
- Health Camp Coordination
- Lead Generation & Follow-up
- Negotiation Skills
- Target Achievement
- Market Knowledge
- Reporting & Documentation
Accountable For
- Patient Referral Generation
- New Business Development
- Doctor and Referral Network Development
- Corporate & Institutional Tie-ups
- Field Visits and Follow-ups
- Health Camps and Community Outreach
- Public Relations and External Communication
- Achievement of Assigned Business Targets
- Daily Marketing & Business Development Reporting
Key Performance Areas (KPIs)
- Number of new referral sources developed
- Patient referrals generated
- New corporate/institutional tie-ups
- Number of field visits and meetings
- Leads generated and converted
- Health camps and outreach activities conducted
- Growth in hospital patient footfall
- Achievement of monthly business development targets
- Retention and development of referral relationships
- Quality and consistency of daily reporting
Pay: ₹20,000.00 - ₹32,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
