Performance Marketing Executive
About Muzigal
Muzigal, founded in 2020, is India’s largest and fastest-growing music education platform. We aim to make high-quality music education accessible by connecting a vast network of talented music educators with learners across the country through our app, offline academies, and e-commerce platform. Muzigal is on a mission to become a household name for music education in India and beyond.
Role Overview
As a Performance Marketing Executive to manage and optimize our ad campaigns across Meta, Google, and other digital platforms. You will be responsible for campaign creation, copywriting, performance tracking, ROI analysis, and lead automation across our offline academies, online courses, and franchise development initiatives.
Responsibilities:
- Plan and manage lead-gen campaigns across Meta, Google Ads, etc.
- Optimize for CPL, CTR, conversions, and ROAS
- Strategize and execute B2B and B2C franchise development campaigns
- Onboard franchise partners to campaign platforms and track payments
- Manage campaign dashboards, automations, and lead syncing
- Collaborate across sales, marketing & franchise teams
- Stay updated with digital trends and tools
Skills & Experience:
- 2+ years in performance marketing
- Proficiency in Google Ads, Meta Ads, Google Analytics
- Strong copywriting and content creation (Canva, etc.)
- Basic SEO and keyword knowledge
- Strong analytical and communication skills
Location: Hyderabad
Salary: Based on experience and interview.
Pay: ₹360,000.00 - ₹420,000.00 per year
Benefits:
Work Location: In person
