We are looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our school campuses. The candidate will be responsible for increasing brand visibility, generating leads, managing social media, running digital campaigns, and supporting student admissions.
Key Responsibilities
- Develop and execute digital marketing strategies to promote school admissions and brand awareness.
- Manage social media platforms including Instagram, Facebook, YouTube and LinkedIn.
- Create engaging content such as posts, reels, videos, admission campaigns and promotional creatives.
- Plan and execute paid advertising campaigns through Google Ads and Meta Ads.
- Monitor campaign performance, leads, conversions and cost per lead.
- Generate quality admission leads through digital campaigns.
- Coordinate with the creative team for banners, videos, brochures and other marketing materials.
- Manage and update the school's website and landing pages.
- Improve website visibility through SEO and content marketing.
- Track digital marketing performance using Google Analytics, Search Console and other reporting tools.
- Prepare weekly and monthly digital marketing reports.
- Analyse competitors and identify new digital marketing opportunities.
- Coordinate with admission and branch teams for proper follow-up of digital leads.
- Maintain and improve the school's online reputation and presence.
- Stay updated with current digital marketing trends, social media algorithms and advertising practices.
Required Skills
- Strong knowledge of Digital Marketing, Social Media Marketing, SEO and SEM.
- Hands-on experience in Google Ads and Meta Ads.
- Good knowledge of lead generation and conversion campaigns.
- Basic knowledge of Google Analytics and Search Console.
- Excellent communication and content-writing skills.
- Creative thinking and ability to develop engaging social media content.
- Good analytical and reporting skills.
- Knowledge of Canva or similar creative tools is preferred.
- Ability to manage multiple campaigns and meet deadlines.
Educational Qualification
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration or a related field.
- Certification in Digital Marketing will be an added advantage.
Preferred Candidate
- Experience in the education/school sector will be an advantage.
- Experience in running admission-focused digital campaigns is preferred.
- Should be target-oriented, proactive and capable of working independently.
- Immediate joiners are preferred.
Key Performance Indicators (KPIs)
- Number and quality of admission leads generated.
- Cost per lead and campaign ROI.
- Website traffic and enquiry conversions.
- Social media growth and engagement.
- Google/Meta campaign performance.
- Lead-to-admission conversion rate.
- Overall digital brand visibility.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
