Job Summary:We're seeking a data-driven and results-oriented Performance Marketer to lead paid acquisition efforts across platforms. The candidate will be responsible for planning, executing, and optimizing ad campaigns to drive growth, revenue, and ROI for our D2C brands.Key Responsibilities:- Own and drive growth for assigned product categories with end-to-end accountability for performance- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels- Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics- Coordinate with graphic designers, video editors, and content teams for timely creative assets- Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels- Ensure delivery on monthly sales and revenue targets through campaign performance- Conduct A/B testing, audience segmentation, and funnel optimization to improve results- Generate insights from campaign data and prepare performance reports with actionable recommendationsStrong Performance Marketing / D2C / E-commerce Marketing ProfilesMandatory:1. Mandatory (Experience 1): Must have 3+ years of hands-on experience in planning, executing, and scaling paid performance marketing campaigns for D2C or E-commerce brands across platforms like Google Ads and Meta (Facebook & Instagram)2. Mandatory (Experience 2): Proven experience in end-to-end campaign management, including campaign setup, budget allocation, bid strategy, audience targeting, optimization, and scaling for revenue growth3. Mandatory (Experience 3): Strong understanding of key performance metrics such as CAC, ROAS, CTR, CPC, and conversion rate (CVR), with demonstrated ability to optimize campaigns for efficiency and ROI4. Mandatory (Experience 4): Hands-on expertise in tools and tracking systems including Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking for performance measurement and attribution5. Mandatory (Experience 5): Experience in running multi-channel campaigns across Google (Search, Display, YouTube) and Meta platforms, with strong knowledge of remarketing, dynamic ads, and funnel optimization strategies6. Mandatory (Experience 6): Strong analytical skills with experience in A/B testing, audience segmentation, and deriving actionable insights from campaign data using Excel/Google Sheets or dashboards7. Mandatory (Experience 7): Experience in managing budgets, forecasting performance, and driving monthly revenue/sales targets with end-to-end ownership of campaign outcomes8. Mandatory (Domain): Must have experience working with D2C / E-commerce / Consumer brands (preferably in high-growth categories like FMCG, Health & Wellness, or Lifestyle)Job Specific Criteria:- CV Attachment is mandatory- Please share your portfolio link- Are you comfortable working from the office 6 days a week with rotational offs?Interview Process:- 3 rounds of interviewPerks, Benefits and Work Culture:- Highly collaborative, innovative, and growth-driven culture- Opportunity to lead design thinking for new product launches- Competitive salary
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Work Location: In person
