WE ARE HIRING! Performance Marketing Executive / Digital Marketing Executive
Location: Chennai, Tamil Nadu
Experience: 2–3 Years
Employment Type: Full-Time
Work Location: Chennai – On-site
CERADA – Confworld Educational Research and Development Association is looking for a results-driven Digital Marketing / Performance Marketing Executive to join our growing team.
If you are someone who can run campaigns, generate leads, manage social media, improve search rankings and drive measurable digital growth, we want to hear from you!
Key Responsibilities
Paid Advertising
- Plan, execute and optimize Meta Ads (Facebook & Instagram)
- Manage Google Ads campaigns
- Monitor CPC, CTR, CPL, CPA, conversions and ROI/ROAS
- Conduct audience, creative and campaign testing
- Optimize campaigns for quality leads and conversions
Social Media Management
- Manage CERADA's social media pages
- Plan and execute monthly content calendars
- Coordinate/publish posts, Reels, Stories and other content
- Monitor engagement, reach and follower growth
- Develop strategies to increase organic visibility and engagement
SEO
- Handle On-Page SEO, Off-Page SEO and Technical SEO
- Keyword research and competitor analysis
- Website optimization and content optimization
- Link-building and backlink strategies
- Monitor keyword rankings and organic traffic
- Identify and fix technical SEO issues
- Work with the website/development team when required
Email Marketing
- Plan and execute email marketing campaigns
- Manage email databases and segmentation
- Create engaging email content
- Monitor open rates, click-through rates and conversions
- Develop campaigns for conferences, memberships and academic services
What We Are Looking For
✔ 2–3 years of hands-on experience in Digital/Performance Marketing
✔ Strong practical knowledge of Meta Ads & Google Ads
✔ Good knowledge of On-Page, Off-Page & Technical SEO
✔ Experience managing Instagram, Facebook and other social media platforms
✔ Experience in Email Marketing
✔ Good understanding of Google Analytics / Search Console is an advantage
✔ Strong analytical and problem-solving skills
✔ Ability to independently plan and execute campaigns
✔ Excellent English communication and writing skills
✔ Creative, proactive and target-oriented
✔ Candidates must be based in Chennai
Added Advantage
Experience in marketing for:
Education / EdTech
Research & Publications
International Conferences
Lead Generation / B2B Marketing
A portfolio or examples of previous campaigns/results will be an advantage. Current Chennai performance-marketing postings also increasingly ask candidates to demonstrate measurable outcomes such as CPL, ROAS, campaign results or case studies.
Job Type: Full-time
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
