Job Description
We are looking for a results-driven Digital Marketing Executive with 2–5 years of experience in planning, executing, and optimizing digital marketing campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience with performance marketing, conversion tracking, analytics, and SEO strategies.
Key Responsibilities
Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
Create and manage Meta Ads (Facebook & Instagram) campaigns.
Set up and manage Meta Pixel and conversion tracking.
Configure and analyze Google Analytics 4 (GA4).
Implement tracking using Google Tag Manager (GTM).
Monitor campaign performance and optimize for maximum ROI.
Conduct keyword research and competitor analysis.
Manage remarketing and audience segmentation.
Prepare weekly and monthly campaign performance reports.
Coordinate with the creative and content teams to develop high-performing ad creatives and landing pages.
Implement and optimize on-page, off-page, and technical SEO strategies to improve organic search rankings.
Perform website SEO audits and recommend improvements.
Stay updated with the latest digital marketing, SEO, and search engine algorithm updates.
Required Skills
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads Manager (Facebook & Instagram)
Meta Pixel & Conversion Tracking
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Keyword Research & Audience Targeting
Campaign Optimization & A/B Testing
Performance Marketing
Advanced SEO Knowledge (On-page, Off-page, Technical SEO, Keyword Research, Link Building, Core Web Vitals, Schema Markup)
Microsoft Excel / Google Sheets
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
2–5 years of hands-on experience in Digital Marketing.
Advanced SEO knowledge is preferred.
Google Ads and Meta certifications are an added advantage.
Strong analytical, communication, and problem-solving skills.
Pay: ₹35,000.00 - ₹55,000.00 per month
Work Location: In person
