The Business Analyst will use tools like Apollo and Clay for database creation and will manage various automation sequences on Pardot or a similar tool to engage prospects efficiently. A key focus will be on generating high-quality leads, ensuring proper lead qualification, and optimizing outreach campaigns for effectiveness and efficiency. Required Skills and Qualifications: ● Strong Analytical Skills: Ability to analyze large datasets and create data-driven strategies that improve lead generation and outreach performance. ● Experience with Outreach Tools: Proficient in using tools such as Apollo, Clay, Pardot, or similar for database management, outreach automation, and campaign tracking. ● CRM Experience: Familiarity with CRM platforms like Salesforce to manage leads and track progress through the funnel. ● Proven Campaign Management: Experience designing and executing outreach campaigns with measurable success. ● Proactive Problem-Solver: A self-motivated individual with a knack for identifying problems and finding creative, efficient solutions. ● Excellent Communication Skills: Ability to communicate with both internal teams and external partners to gather information and convey campaign goals. ● Collaborative Mindset: Comfortable working across multiple teams—especially with Sales and Marketing—to align on outreach goals and strategies. ● Attention to Detail: High level of precision when handling data and ensuring campaigns are running smoothly and effectively. Job Responsibilities: ● Campaign Setup: Develop and set up outreach campaigns, including the building of databases and the integration of tools for automation. ● Monitor & Optimize: Track performance metrics of outreach campaigns and optimize funnels based on data to improve engagement and conversion rates. ● Collaborate with Teams: Work closely with the Outreach Specialist and Sales Team to ensure that leads are well-qualified and passed on efficiently. ● Lead Qualification: Develop, test, and refine lead qualification and scoring criteria to ensure high-quality leads are prioritized. ● Reporting & Analysis: Provide actionable insights and data-driven reports to optimize outreach strategies and measure success. Key Responsibilities (KRAs): 1. Database Creation and Management: ○ Build and maintain targeted databases for outreach campaigns using tools such as Apollo, Clay, and other data sourcing platforms. ○ Sourcing information about potential leads from various channels and ensuring the data is accurate, up-to-date, and actionable for campaigns. 2. Outreach Funnel Creation & Management: ○ Create, manage, and innovate outreach funnels for different campaigns, ensuring a consistent flow of qualified leads. ○ Monitor the performance of each funnel and continuously improve it based on key performance metrics (e.g., engagement rate, conversion rate). ○ Ensure campaigns are aligned with strategic goals and target audience. 3. Automation & Campaign Management: ○ Design and implement automation for outreach activities using platforms like Pardot and similar tools to streamline communication processes and follow-ups. ○ Work with the Outreach Specialist to track outreach activities and monitor lead progression through automated flows. 4. Lead Qualification & Engagement Strategy: ○ Collaborate with the Outreach Specialist to ensure that all leads are properly nurtured and qualified for sales team handoff. ○ Develop strategies to effectively engage with leads, turning them into qualified prospects ready for sales. 5. Performance Monitoring & Reporting: ○ Track and analyze the performance of outreach campaigns and funnels, providing detailed reports on metrics like response rates, lead progression, and conversions. ○ Design and develop interactive dashboards to visualize outreach campaign data and key performance indicators (KPIs). ○ Regularly report on performance and propose changes to improve effectiveness. 6. Collaboration with Sales and Marketing Teams: ○ Collaborate closely with the Sales Team to get feedback on lead quality and optimize future campaigns. ○ Work in tandem with the Marketing Team to align outreach efforts with overall business goals and marketing strategies. 7. Tool Evaluation & Implementation: ○ Identify, test, and implement new tools that can enhance the outreach and lead-generation process. ○ Stay up-to-date with the latest tools and technologies in outreach automation, CRM management, and campaign optimization. 8. Lead Scoring & Qualification Framework: ○ Develop and manage a lead scoring framework to prioritize leads based on their potential value and readiness for conversion. ○ Use this framework to ensure the sales team is focusing on the most valuable leads.
Pay: ₹400,000.00 - ₹420,000.00 per year
Application Question(s):
- experiencewith clay, pardot, apollo
Work Location: In person
