Job Title: Sales & CRM Executive
Location: New Delhi (On-site)
Company: The Black Steel
About Us
The Black Steel is a bespoke lighting brand specializing in minimal, functional, industrial design. We work closely with homeowners, architects, and interior designers to create customized lighting solutions tailored to each space.
Role Overview
This role sits at the intersection of sales, client experience, and CRM discipline.
You will be responsible for handling inbound leads, managing client conversations, driving conversions, and maintaining CRM hygiene—ensuring no opportunity is lost and every client experiences a smooth, premium interaction.
This is not a passive backend role. You are expected to think, respond, and close.
Key Responsibilities
1. Lead Management & Conversion
- Handle inbound leads from website, Instagram, and referrals
- Understand client requirements (space, style, budget)
- Recommend suitable lighting solutions with clarity and confidence
- Drive conversations toward closure (B2C + B2B)
2. CRM Management (Zoho CRM)
- Maintain accurate and updated lead records
- Track lead stages, follow-ups, and conversions
- Ensure zero lead leakage through disciplined follow-ups
- Generate basic reports on lead status and performance
3. Client Communication
- Communicate via call, WhatsApp, and email in a professional, structured manner
- Build trust with high-value clients (HNIs, designers, architects)
- Handle objections and guide clients toward decisions
4. Coordination with Internal Teams
- Work with design and production teams to align on client requirements
- Ensure timelines and commitments are clearly communicated to clients
5. Follow-ups & Relationship Building
- Timely follow-ups on all active leads
- Re-engage cold or dormant leads
- Build long-term relationships for repeat business and referrals
Key Skills Required
- Strong communication skills (spoken & written English + Hindi)
- Ability to understand design sensibilities (interiors, materials, aesthetics)
- Structured thinking and attention to detail
- Confidence in handling premium clientele
- CRM familiarity (Zoho preferred)
- High ownership and responsiveness
Who This Role is Ideal For
- Someone who enjoys client interaction + closing deals
- Someone who can balance creativity (design understanding) with structure (CRM discipline)
- Someone who doesn’t wait for instructions and can take control of conversations
What Success Looks Like
- High lead-to-conversion ratio
- Clean and updated CRM at all times
- Fast, confident, and high-quality client responses
- Positive client feedback and repeat business
Compensation
- Fixed salary + performance-based incentives
Job Type: Permanent
Pay: ₹15,330.99 - ₹18,170.88 per month
Work Location: In person
