Digital Marketing Manager
End-to-End Digital Marketing Ownership | iCloudEMS
Job Title
Digital Marketing Manager (End-to-End)
Company
iCloudEMS — Product-based EdTech company providing University ERP (SaaS) solutions
Department
Marketing
Location
Remote
Experience Required
4–8 years in digital marketing, incl. 2+ years owning campaigns end-to-end
Employment Type
Full-time
About iCloudEMS
iCloudEMS is a product-based EdTech company providing University ERP (SaaS) solutions to higher-education institutions. We're looking for a Digital Marketing Manager to own our digital presence and demand generation end-to-end — from organic and paid acquisition through to lead nurturing, conversion, and reporting.
Role Summary
This is a hands-on, full-stack digital marketing role. You will personally own strategy and execution across SEO, paid media (Google & Meta), content, email/marketing automation, and analytics — not hand off pieces to a larger specialist team. You'll work closely with sales and leadership to turn digital marketing into a predictable pipeline of qualified leads for our University ERP product.
Key Responsibilities
1. Strategy & Planning
- Own the end-to-end digital marketing strategy and roadmap, aligned to company growth goals — lead generation, brand visibility, and demo/trial sign-ups for the University ERP product.
- Set quarterly marketing OKRs, own the digital marketing budget, and allocate spend across channels based on performance.
- Report performance, insights, and recommendations directly to leadership on a regular cadence.
2. SEO — On-Page & Off-Page
- Own organic search strategy end-to-end: keyword research, technical SEO audits, on-page optimization, site architecture, and link building.
- Track and improve organic rankings, traffic, and domain authority using tools such as Google Search Console, SEMrush, and Ahrefs.
- Ensure all content and landing pages are built and optimized for search from the ground up.
3. Performance Marketing — Google Ads & Meta Ads
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) targeting university decision-makers and administrators.
- Run Meta Ads (Facebook/Instagram) campaigns for brand awareness and lead generation.
- Manage LinkedIn Ads for B2B/enterprise targeting relevant to the higher-education and ERP buyer persona.
- Own paid media budgets end-to-end — bidding strategy, creative testing, audience targeting, and CPL/ROAS optimization.
4. Content Marketing
- Build and execute a content calendar spanning blogs, case studies, whitepapers, explainer videos, and social posts.
- Ensure content maps to the funnel (awareness, consideration, decision) and supports SEO and lead-generation goals.
- Coordinate with writers, designers, and (where used) AI content tools to keep production consistent and on-brand.
5. Email Marketing & Marketing Automation
- Design and run lifecycle email campaigns — newsletters, nurture sequences, and re-engagement flows.
- Set up and manage marketing automation and CRM tooling (e.g. HubSpot or equivalent) for lead scoring, segmentation, and drip campaigns.
- Own email performance — deliverability, open/click rates, and list hygiene.
6. Analytics, Tracking & Reporting
- Set up and maintain Google Analytics (GA4), Google Tag Manager, and Search Console across all properties.
- Build and maintain dashboards tracking traffic, MQLs/SQLs, conversion rates, and channel-level ROI.
- Use data to guide budget reallocation, channel prioritization, and strategy pivots — not just to report after the fact.
7. Website & Conversion Rate Optimization (CRO)
- Own the marketing website (WordPress or equivalent CMS) — structure, content updates, and performance.
- Run landing page experiments and A/B tests to improve conversion rates across the funnel.
- Ensure site speed, mobile responsiveness, and UX support both SEO and conversion goals.
8. Lead Generation & Sales Alignment
- Build and continuously optimize the full-funnel journey from awareness through to MQL/SQL handoff.
- Partner closely with the sales team on lead quality, lead scoring, and closed-loop revenue reporting.
- Design and run account-based marketing (ABM) campaigns targeting specific university accounts and decision-makers where relevant.
9. Brand & Social Media
- Own brand voice and positioning across all digital touchpoints.
- Manage organic social media presence — particularly LinkedIn, given the B2B / higher-education audience.
- Identify and execute digital PR, partnership, or co-marketing opportunities that build category authority.
10. Team & Vendor Management
- Manage and mentor junior marketing executives, freelancers, and/or external agency partners.
- Own vendor relationships for design, paid media, content, and marketing tools — briefing, reviewing, and holding to performance standards.
11. AI & Continuous Improvement
- Use AI tools (ChatGPT, Claude, Gemini, Midjourney, or similar) to speed up content production, campaign ideation, and reporting.
- Stay current on platform algorithm changes, new ad formats, and emerging channels, and bring relevant ones into the marketing mix.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (MBA is a plus, not mandatory).
- 4–8 years of hands-on digital marketing experience, including at least 2+ years owning a channel or campaign end-to-end (not purely execution-level).
- Demonstrated experience running SEO, Google Ads, Meta Ads, and email/marketing automation — not just one specialty; this role owns the full stack.
- Working knowledge of LinkedIn Marketing, Content Marketing, Performance Marketing, and CRO/landing page optimization.
- Hands-on proficiency with Google Analytics (GA4), Google Tag Manager, and Google Search Console.
- Comfortable with SEO/marketing tools such as SEMrush, Ahrefs, and a CRM/marketing automation platform (e.g. HubSpot).
- Working familiarity with WordPress (or an equivalent CMS) and design tools such as Canva or Photoshop.
- Practical experience using AI marketing tools (ChatGPT, Gemini, Claude, Midjourney, or similar) in day-to-day workflow.
- Strong analytical mindset — comfortable pulling data, building reports, and making budget/channel decisions from it.
- Excellent written and verbal communication skills, including comfort presenting performance and strategy to leadership.
Preferred / Bonus
- Prior digital marketing experience in EdTech, SaaS, ERP, or another B2B product company (strongly preferred for this role).
- Experience marketing into higher-education institutions, or otherwise selling into an institutional/enterprise buyer.
- Experience running account-based marketing (ABM) for longer, multi-stakeholder B2B sales cycles.
- Relevant certifications — Google Ads, Google Analytics (GA4), Meta Blueprint, HubSpot Inbound Marketing, or similar.
- Prior experience managing a small team or agency/freelancer relationships.
Key Success Metrics (KPIs)
- Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) generated per month/quarter.
- Cost per lead (CPL) and return on ad spend (ROAS) across paid channels.
- Organic traffic growth and keyword ranking improvements.
- Website/landing page conversion rate.
- Email engagement (open/click rates) and automation-driven pipeline contribution.
- Brand visibility and share-of-voice growth in the higher-education ERP category.
What We Offer
[Customize this section — e.g., competitive compensation, ownership of a full-funnel marketing function from day one, direct visibility with leadership, growth path toward Head of Marketing as the team scales.]
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- Current CTC?
- Expected CTC?
- Do you have a complete guide on how to use AI effectively?
Experience:
- Digital marketing: 4 years (Required)
Work Location: Remote
