About TIECO
The Indian Ethnic Co. (TIECO) is a contemporary fashion brand built on a deep love for India’s rich heritage of handcrafted textiles and artisanal craftsmanship. We work closely with traditional crafts from across the country, reimagining them through modern silhouettes and timeless designs that seamlessly blend heritage with contemporary living.
Co-founded by mother-daughter duo Hetal Desai, our Chief Creative Designer, and Lekhinee Desai, who leads the brand’s marketing and growth, TIECO was built with a vision to make authentic Indian craftsmanship relevant for the modern woman.
Based in Mumbai, we are a passionate team driven by design, storytelling, and a commitment to preserving India’s textile legacy while building a modern, design-led fashion brand. Joining TIECO means working at the intersection of heritage, craftsmanship, creativity, and innovation.
Role Overview:
We are looking for a Marketing Manager to drive the brand’s overall marketing strategy and execution across campaigns, social media, content, PR, collaborations and offline initiatives.
Key Responsibilities:
- Develop and execute monthly marketing strategies and calendars aligned with launches, festivals, events and business goals.
- Plan and oversee social media strategy, content and campaigns
- Plan and manage in-house & campaign shoots, including acting as 1st AD for campaign productions.
- Oversee website creative visuals, during launches and ongoing updates
- Lead end-to-end campaign and sale planning & execution
- Manage influencer collaborations, PR, gifting and brand partnerships, including agreements and T&Cs.
- Oversee Google & Meta ad creatives and coordinate with performance marketing teams.
- Plan marketing for exhibitions, events, store launches and offline advertising
- Oversee UGC, customer imagery and reviews and ensure proper documentation.
- Manage marketing automations across relevant platforms.
Must-Haves:
- 3–5 years of experience in fashion, lifestyle, D2C or a related industry.
- Strong campaign planning & execution skills, with the ability to take projects end-to-end.
- Strong understanding of social media, content strategy & brand storytelling.
- Excellent creative eye & brand sensibility.
- Strong project management & communication skills, with the ability to manage multiple teams, vendors and timelines.
Tools & Platforms:
- Instagram & Facebook
- Canva / Adobe Creative Suite — basic understanding
- Excel / Google Sheets "
Pay: ₹50,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
