Performance Marketer – Dongle & Co.
About the Role
Dongle & Co. is looking for a Performance Marketer who understands both data and content. The ideal candidate should be able to drive measurable growth through paid advertising while collaborating with the creative team to develop high-performing content and campaigns.
Key Responsibilities
* Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, and LinkedIn.
* Drive leads, sales, reservations, subscriptions, and brand awareness for client accounts.
* Monitor and improve key metrics including CPL, CPA, ROAS, CTR, and conversion rates.
* Develop audience targeting, retargeting, and customer acquisition strategies.
* Work closely with content creators, designers, and strategists to develop ad creatives that perform.
* Contribute to content ideation, campaign planning, and creative direction.
* Identify content trends, hooks, formats, and messaging that can improve campaign performance.
* Conduct A/B testing across creatives, copy, audiences, and landing pages.
* Set up and manage tracking through Meta Pixel, GA4, and Google Tag Manager.
* Prepare performance reports with actionable insights and recommendations.
* Manage campaign budgets efficiently and scale winning campaigns.
Requirements
* 2–4 years of hands-on experience in performance marketing.
* Strong experience with Meta Ads and Google Ads.
* Understanding of content marketing, social media trends, and creative strategy.
* Ability to analyze campaign data and translate insights into actionable recommendations.
* Strong communication and collaboration skills.
* Experience working with hospitality, lifestyle, F&B, wellness, or consumer brands is a plus.
What We’re Looking For
Someone who can look beyond ad metrics and actively contribute to content that drives results. We value marketers who understand that great performance comes from the combination of strong creative thinking and data-driven execution.
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
