Job Overview
We are looking for a PPC Executive with 1–2 years of hands-on experience in managing paid advertising campaigns. The ideal candidate should have experience with Google Ads and be passionate about generating quality leads, improving campaign performance, and maximizing ROI.
Responsibilities
- Create, manage, and optimize Google Ads campaigns (Search, Performance Max, Display, and Remarketing).
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize bids, budgets, and ad copy.
- Set up and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Analyze campaign performance and prepare weekly and monthly reports.
- Perform A/B testing on ads, landing pages, and bidding strategies.
- Implement negative keywords and improve Quality Score.
- Work closely with the SEO and design teams to improve landing page performance and conversion rates.
- Stay updated with the latest Google Ads features, PPC trends, and AI-powered campaign strategies.
Requirements
- 1–2 years of hands-on experience managing Google Ads, Facebook Ads campaigns.
- Strong understanding of Search, Performance Max, Display, and Remarketing campaigns.
- Experience with Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, and Google Search Console.
- Knowledge of keyword match types, bidding strategies, audience targeting, and conversion optimization.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Salary: ₹15,000–₹20,000 per month (based on experience)
Join our growing digital marketing team and work on exciting national and international PPC campaigns while developing your expertise in performance marketing.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
