About the Role
We are looking for an Off-Page SEO Executive who can strengthen our website’s authority, improve search engine rankings, and drive high-quality organic traffic through effective link-building and off-page SEO strategies.
Key Responsibilities
● Develop and execute off-page SEO and link-building strategies based on business and SEO goals.
● Identify and build high-quality, relevant, and authoritative backlinks.
● Conduct competitor backlink analysis using tools such as Ahrefs and SEMrush.
● Identify relevant websites, blogs, directories, business listings, and other link-building opportunities.
● Perform guest posting and blogger outreach to secure relevant backlinks.
● Manage link outreach, including prospecting, email communication, follow-ups, and relationship building.
● Build and optimise local citations and business listings for location-based SEO.
● Implement strategies for brand mentions, digital PR, content promotion, and authority building.
● Monitor backlink profiles and identify toxic, spammy, or potentially harmful links.
● Track newly acquired and lost backlinks and maintain accurate link-building records.
● Analyse competitors’ link profiles and identify opportunities to gain relevant links.
● Ensure backlinks are contextually relevant, natural, and aligned with search engine guidelines.
● Coordinate with the content team to create link-worthy content and outreach assets.
● Monitor the impact of off-page activities on keyword rankings, domain authority, organic traffic, and referral traffic.
● Prepare regular reports on link-building activities, backlink growth, and performance. Required Skills
● Strong understanding of Off-Page SEO and link-building techniques.
● Hands-on experience with guest posting, blogger outreach, directory submissions, citations, and backlink acquisition.
● Knowledge of white-hat SEO practices and Google search guidelines.
● Good understanding of anchor text, link relevance, link authority, dofollow/nofollow, and referring domains.
● Experience with Ahrefs and/or SEMrush.
● Good competitor backlink analysis skills.
● Strong research, communication, and outreach skills.
● Ability to identify high-quality websites and evaluate backlink opportunities.
● Good analytical and reporting skills.
Preferred Skills
● Basic understanding of Local SEO and Google Business Profile optimisation.
● Knowledge of Digital PR and brand mention strategies.
● Understanding of AEO/GEO and modern SEO practices.
● Experience in working with SEO teams and content writers.
● Basic knowledge of on-page and technical SEO.
What We’re Looking For
● Someone who focuses on quality rather than just backlink quantity.
● A candidate who can independently research, plan, execute, and report on off-page SEO activities.
● Strong attention to detail and a willingness to stay updated with Google algorithm changes and current SEO trends.
● Ability to meet monthly link-building and performance targets.
Pay: ₹15,000.00 - ₹20,000.00 per month
Education:
Experience:
Language:
- Malayalam (Required)
- English (Required)
Work Location: In person
