Job DescriptionSocial Media & Digital Marketing Executive
TOVI International Preschool | Pune
About TOVI
TOVI International Preschool is a premium early childhood education brand built in Pune and designed for India.
We are looking for a creative, hands-on and performance-oriented Social Media & Digital Marketing Executive to build TOVI’s digital presence, create engaging content and generate quality admission enquiries.
The Role
You will own TOVI’s day-to-day digital marketing—from social media and content creation to paid advertising, Google presence and lead generation.
This is an in-house, execution-focused role for someone who can think, create, execute and analyse.
Key Responsibilities
1. Social Media Management
- Manage TOVI’s Instagram, Facebook and other relevant social media platforms.
- Develop and execute a monthly content calendar.
- Plan and publish Reels, Stories, carousels, posts and campaigns.
- Monitor comments, DMs and community engagement.
- Stay updated with relevant social media trends and opportunities.
2. Content Creation
- Create engaging Reels, Stories, videos, carousels and static creatives.
- Regularly shoot content inside the preschool—classrooms, activities, teachers, events and learning experiences.
- Capture authentic TOVI moments rather than relying heavily on stock content.
- Edit videos and Reels using Canva, CapCut, Adobe Express, Premiere Pro or similar tools.
- Write engaging captions, hooks and social media copy.
- Maintain TOVI’s premium, warm and modern brand identity.
3. Meta Ads & Paid Marketing
- Plan, run and optimise Instagram and Facebook/Meta Ads for admissions, events, open houses and campaigns.
- Manage targeting, retargeting, creative testing and campaign budgets.
- Monitor CPL, CTR, conversions, lead quality and campaign performance.
- Continuously optimise campaigns to improve lead quality and marketing ROI.
- Work with the admissions team to understand lead quality and conversion.
4. Google Presence & Local SEO
- Manage and optimise TOVI’s Google Business Profile (GMB), including updates, photos and reviews.
- Support basic local SEO and Google visibility to help TOVI rank for relevant preschool searches in Pune.
5. Lead Generation & Analytics
- Develop digital campaigns that generate qualified parent enquiries.
- Track leads from social media, Google and other digital channels.
- Monitor reach, engagement, website traffic, leads, CPL and conversions.
- Prepare simple monthly performance reports and recommend improvements.
- Focus on quality enquiries and admissions—not just followers and likes.
What We Are Looking For
- 1–3 years of experience in social media, digital marketing, content creation or a similar role.
- Strong understanding of Instagram, Facebook and Meta Ads Manager.
- Hands-on experience running paid campaigns.
- Good understanding of lead generation and digital marketing metrics.
- Strong Reels/video creation and editing skills.
- Good knowledge of Canva, CapCut or similar tools.
- Good smartphone photography and videography skills.
- Strong writing and communication skills.
- Creative thinker who can generate ideas independently.
- Proactive, energetic and willing to experiment.
- Comfortable working in-house at the preschool and creating content on-site.
A Plus
Experience in preschool/education, parenting, lifestyle or premium consumer brands will be an advantage.
What Success Looks Like
The person should help TOVI:
- Build a strong and recognisable digital presence.
- Create consistently high-quality original content.
- Increase organic reach and engagement.
- Improve TOVI’s Google visibility and local presence.
- Generate a consistent flow of qualified admission enquiries.
- Improve the efficiency and ROI of digital marketing campaigns.
- Build TOVI into a premium, aspirational and trusted preschool brand.
Role Details
Location: Pune – In-house
Employment Type: Full-time
Experience: 1–3 years
Reporting To: Founder / Management
How to Apply
Please share your CV, social media portfolio, examples of Reels/content created, and details of any Meta Ads campaigns you have personally managed.
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
