Department: Marketing & Business Development
Responsibilities:
Strategic
● Prepare monthly marketing strategy.
● Set revenue and lead targets.
● Manage online + offline marketing.
● Identify new catchment areas.
● Develop doctor referral network.
● Develop corporate/insurance/institutional relationships.
Team Management
● Manage marketing executives and telecallers.
● Allocate territories.
● Monitor daily visits/calls.
● Conduct weekly performance reviews.
● Set individual KPIs.
Business Development
● Doctor referral programs.
● Corporate tie-ups.
● Diagnostic centre partnerships.
● Health camps.
● Institutional relationships.
● Community outreach.
Digital
● Coordinate Google/Meta campaigns.
● Monitor CPL, conversion and ROAS.
● Coordinate SEO/social media/content.
● Ensure leads are properly followed up.
Required for this profile
● 1–5 years healthcare marketing
● Hospital/diagnostic experience preferred
● Strong local networking
● Good communication and negotiation skills
Pay: ₹45,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
