A hands-on content creator–cum–instructional designer who can plan, create, manage, update and publish learning content end to end, while coordinating with SMEs, trainers, agencies, and leadership.
This is not a strategy only or agency manager role—We need someone who personally creates content, uses AI tools daily, manages timelines rigorously, and understands field sales contexts.
An 6- 8 year instructional designer / content manager from FMCG/BFSI/large sales org, who still creates content daily, uses AI comfortably, understands field realities, and can run content projects end to end with minimal supervision.
Educational Specifications
Mandatory
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Bachelor’s degree in:
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Instructional Design / Education / Learning Sciences
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OR Mass Communication / Journalism / English
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OR MBA / PGDM with exposure to L&D, Sales Training, or Content
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Formal certification is a plus, not mandatory:
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Instructional Design, Digital Learning, Adult Learning, UX for Learning
Good-to-have
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Any short courses or credentials in:
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E learning authoring (Articulate, Captivate, Rise)
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AI for content creation / prompt engineering
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Learning analytics or evaluation
Experience Specifications
6-8 years total experience, with at least 3–5 years in:
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Instructional Design
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Learning Content Creation
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Sales / Field Capability / Product Training (preferred)
Must have experience
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Personally created:
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Learning modules (digital / blended), Scripts, presentations, assessments, videos, Ready reckoners / job aids / performance support tools
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Managed multiple content tracks in parallel with tight timelines
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Worked with:
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SMEs (Sales, Marketing, Product, Process), Field leaders / Trainers, External vendors (design, translation, video)
Strong advantage
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Experience in large, distributed field force environments:
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FMCG, Paints, Cement, BFSI, Pharma, Telecom, Retail
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Exposure to Pan India learners with language diversity
Core Skill Specifications (Non-Negotiable)
A. Instructional Design & Content Skills
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Translate business priorities into:
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Clear learning objectives
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Structured content outlines
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Apply adult learning principles to:
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Sales/product/process training
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Mixed learner maturity levels
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Create:
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Digital modules (micro + full length)
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Assessments & rubrics
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Learning journeys / paths
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Convert complex product/process inputs into field friendly language
B. Content Creation (Hands on Tools)
Must be proficient in at least 3–4 of these:
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PowerPoint (advanced storytelling, not basic slides)
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Word / Google Docs (structured content drafts)
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Video scripting + basic editing understanding
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E learning tools:
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Articulate Rise / Storyline
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Captivate (basic–intermediate)
C. AI & Digital Fluency
Candidate should have used AI for:
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Content first drafts and rewrites
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Storyboarding and script creation
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Assessment question generation
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Summarisation of SME inputs
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Translation support and proofreading
Expected tools exposure
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ChatGPT / Copilot / Claude (daily usage preferred)
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AI image tools (basic): DALL E, Midjourney, Firefly
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AI video/voice tools (basic awareness): Synthesia, ElevenLabs, etc.
D. Project & Stakeholder Management
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Strong grip on content calendars, dependencies, reviews
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Comfortable running:
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Content walkthroughs with Field Leaders
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Governance calls with stakeholders
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Can chase feedback, close loops, and publish on time, Works independently without constant supervision
4. Behavioural & Attitude Specifications
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Doer mindset
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Bias for speed
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Comfort with ambiguity
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High ownership
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Field oriented thinking
