Job Brief
● We are looking for a detail-oriented SEO Analyst to manage and optimize all search engine optimization initiatives.
The role focuses on improving organic search visibility, driving qualified traffic, and enhancing website performance across major search engines.
● You will be responsible for executing SEO strategies including keyword research, content optimization, technical SEO, link building, and performance analysis.
The ideal candidate will work closely with content, development, and marketing teams to ensure SEO best practices are consistently implemented.
Responsibilities :
● Execute and optimize SEO strategies to improve organic rankings and search visibility
● Conduct SEO audits and analyze website performance to identify issues and opportunities
● Collect, track, and analyze organic search data, traffic trends, and keyword performance ● Optimize website content, metadata, internal linking, and landing pages for search engines
● Perform ongoing keyword research, discovery, expansion, and optimization
Research and implement SEO recommendations based on search engine guidelines and algorithm updates
● Analyze competitor SEO strategies, content performance, and backlink profiles
● Develop and execute effective link-building and outreach strategies
● Collaborate with development teams to ensure SEO best practices are implemented in newly developed or updated code
● Work with content and editorial teams to drive SEO-focused content creation and optimization
● Recommend improvements to website architecture, URL structure, internal linking, and on-page elements
● Manage and optimize Google My Business (GMB) profiles, including local SEO optimization and regular posting
● Monitor and improve local search visibility and map listings
● Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to enhance visibility in AI-powered and conversational search results
Requirements & Skills
● Proven experience in SEO or as an SEO Analyst
● Strong understanding of organic search principles and search engine algorithms
● Hands-on experience with SEO tools such as Google Search Console, Google Analytics, and keyword research tools
● Experience conducting technical SEO audits and on-page optimizations
● Working knowledge of HTML, CSS, and JavaScript and their impact on SEO
● Familiarity with backlink analysis and link-building best practices
● Understanding of content optimization and SEO-driven content strategy
● Knowledge of local SEO, including Google My Business optimization
● Awareness of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
● Ability to analyze data, identify trends, and provide actionable insights
● Up-to-date knowledge of SEO trends, algorithm updates, and best practices
● Bachelor’s or Master’s degree in a quantitative, analytical, or test-driven field (preferred)
Job Types: Full-time, Permanent
Pay: ₹11,622.89 - ₹30,000.00 per month
Work Location: In person
