Company: Hexa Coder Technologies Pvt. Ltd.
Location: Ahmedabad, Gujarat
Experience: 10–14 Years
Employment Type: Full-Time
About Hexa Coder Technologies Pvt. Ltd.
Hexa Coder Technologies Pvt. Ltd. is a technology-driven company specializing in 3D Visualization, Digital Twin Solutions, Product Configurators, Interactive Web Applications, and Enterprise Software Development. We help businesses transform their digital presence by delivering innovative, scalable, and high-performance technology solutions across industries.
We are looking for a Marketing & Lead Growth Manager who can drive demand generation, strengthen our market positioning, and build a predictable pipeline of qualified B2B opportunities.
Key ResponsibilitiesDemand Generation
- Generate qualified B2B leads through outbound campaigns, content marketing, partnerships, events, paid marketing, and Account-Based Marketing (ABM).
- Develop and execute lead generation strategies aligned with business growth objectives.
- Identify and explore new lead acquisition channels.
B2B Positioning & Messaging
- Create compelling messaging that clearly communicates complex technology solutions to business decision-makers.
- Develop value propositions, marketing collateral, presentations, case studies, and thought leadership content.
- Ensure consistent brand positioning across all marketing channels.
Campaign Planning & Execution
- Plan, execute, and optimize multi-channel marketing campaigns.
- Define campaign objectives, budgets, timelines, KPIs, and ownership.
- Coordinate with internal teams to ensure timely execution and measurable outcomes.
Lead Funnel Management
- Manage the complete marketing funnel from lead generation to sales-qualified opportunities.
- Work closely with the sales team to improve lead qualification, nurturing, and conversion.
- Maintain CRM hygiene and monitor pipeline progression.
Performance & ROI
- Track and analyze campaign performance using key metrics such as:
- Cost per Lead (CPL)
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Conversion Rates
- Pipeline Contribution
- Campaign ROI
- Channel Performance
- Continuously optimize campaigns based on performance data.
Required Skills
- Strong experience in B2B technology marketing.
- Proven expertise in demand generation and lead acquisition.
- Excellent understanding of digital marketing, content marketing, SEO, paid campaigns, email marketing, LinkedIn marketing, and ABM.
- Experience with CRM platforms and marketing automation tools.
- Strong analytical, communication, and stakeholder management skills.
- Ability to manage multiple campaigns simultaneously with measurable business outcomes.
Preferred Qualification
- Bachelor's degree in Marketing, Business Administration, Engineering (B.E./B.Tech), or a related field.
- MBA is an added advantage.
Why Join Hexa Coder?
- Opportunity to work with cutting-edge technologies including Digital Twins, 3D Solutions, and Enterprise Applications.
- Collaborative and innovation-driven work environment.
- Opportunity to directly influence company growth through strategic marketing initiatives.
How to Apply
Interested candidates can send their updated resume to [email protected] with the subject line: "Marketing & Lead Growth Manager".
Pay: From ₹1,500,000.00 per month
Work Location: In person
