Job Title
Digital Marketing Specialist – Performance Marketing
Job Description
We are looking for a results-driven Digital Marketing Specialist (Performance Marketing) to join our team. The ideal candidate should have hands-on experience in paid advertising, lead generation, campaign optimization, and digital analytics.
Key Responsibilities
- Plan, create, and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Manage Search, Display, Video, Shopping, and Performance Max campaigns.
- Execute PPC campaigns to generate quality leads and maximize ROI.
- Perform keyword research, competitor analysis, and audience targeting.
- Set up and manage conversion tracking using GA4, GTM, and Pixels.
- Optimize landing pages and marketing funnels to improve conversion rates.
- Conduct A/B testing on ads, creatives, and landing pages.
- Monitor campaign performance and prepare weekly/monthly reports.
- Manage remarketing and retargeting campaigns.
- Work closely with the design and content teams to create high-performing ad creatives.
- Implement SEO strategies including on-page, off-page, and technical SEO.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- Google Ads (Search, Display, Video, Shopping, Performance Max)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- PPC & SEM
- Lead Generation
- Conversion Rate Optimization (CRO)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- SEO (On-page, Off-page & Technical)
- Remarketing & Retargeting
- A/B Testing
- Marketing Funnel Optimization
- Keyword Research
- Excel / Google Sheets
- Strong analytical and communication skills
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–5 years of experience in Digital Marketing / Performance Marketing.
- Certifications in Google Ads, GA4, or Meta Blueprint are preferred.
Job Type
Salary
- ₹25,000 – ₹70,000 per month (depending on experience)
Benefits
- Performance-based incentives
- Professional development opportunities
- Flexible working environment
- Career growth opportunities
Indeed Short Description:
Looking for a Performance Marketing Specialist with experience in Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, GTM, and Lead Generation. Candidate should be able to manage campaigns.
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
