Campaign Strategist / Media Buyer / Performance Marketing Specialist
Location: Bangalore
Type: Full-Time
About the Role
We are looking for a performance-driven Campaign Strategist / Media Buyer to plan, launch, and optimize high-ROI campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate combines data-driven decision-making with creative problem-solving.
Key Responsibilities
- Develop campaign strategies aligned with client goals (lead generation, sales, brand awareness).
- Manage budgets, bids, and targeting to maximize ROI.
- Set up, monitor, and optimize campaigns on Google, Facebook, Instagram, and other paid channels.
- Perform A/B testing for creatives, ad copy, and landing pages.
- Generate detailed performance reports with actionable recommendations.
- Stay updated on industry trends, platform changes, and competitor activity.
Requirements
- 3–4 years experience in paid media buying (Google & Meta required).
- Proven track record of achieving KPIs (CPL, ROAS, CTR).
- Strong analytical skills and familiarity with tools like Google Analytics, Tag Manager, and Looker Studio.
- Creative mindset for ad copy and visuals.
- Google Ads & Meta Blueprint certification is a plus.
KPIs
- Cost per Lead/Sale within target range.
- ROI/ROAS improvement month-over-month.
- Client campaign retention rate.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
