Job Overview
As a Performance Marketing Manager, you will be responsible for planning, executing, managing, and optimizing paid marketing campaigns across Meta, Google, and other digital advertising platforms.
You will work closely with E-commerce, CRM, Analytics, and Brand teams to drive customer acquisition, maximize Return on Ad Spend (ROAS), improve conversion rates, and scale revenue through data-driven marketing strategies.
This role requires strong expertise in digital advertising, conversion tracking, analytics, audience segmentation, landing page optimization, creative testing, and campaign performance analysis.
Key Responsibilities
1. Performance Marketing Strategy & Campaign Management
- Plan, launch, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other paid acquisition channels.
- Develop full-funnel acquisition strategies focused on awareness, consideration, conversions, and customer retention.
- Manage campaign structures across multiple brands while ensuring efficient budget allocation.
- Build and execute audience acquisition, remarketing, and customer re-engagement strategies.
- Continuously monitor campaign performance and implement optimization strategies to maximize ROI.
2. Meta & Google Ads Management
- Build and optimize Meta Ads campaigns including Advantage+ Campaigns, Catalog Ads and Conversion campaigns.
- Manage Google Ads campaigns across Search, Shopping, Performance Max, Display, YouTube, and Remarketing.
- Create audience strategies using interest, behavioural, lookalike, custom, and first-party data audiences.
- Develop retargeting funnels across multiple customer touchpoints.
- Monitor campaign learning phases, bidding strategies, and account health.
3. Tracking, Analytics & Attribution
- Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversions API.
- Ensure accurate conversion tracking and attribution across all paid marketing channels.
- Monitor website behaviour, customer journeys, and conversion funnels using analytics tools.
- Identify tracking gaps and work with development teams to ensure proper implementation.
4. Shopify Performance & Conversion Optimization
- Analyze Shopify sales reports, checkout funnel performance, and customer behaviour.
- Identify bottlenecks within the purchase journey and recommend improvements to increase conversion rates.
- Collaborate with design and development teams to improve landing pages and user experience.
- Monitor product-level performance and recommend merchandising improvements based on campaign insights.
5. Creative Strategy & Testing
- Collaborate with creative teams to develop high-performing ad creatives across static, video, carousel, and UGC formats.
- Build structured creative testing frameworks to continuously improve campaign performance.
- Conduct A/B testing across creatives, headlines, ad copy, audiences, placements, landing pages, and offers.
- Identify winning creative angles and scale successful campaigns.
6. Budget Planning & Performance Optimization
- Plan monthly and quarterly media budgets aligned with business objectives.
- Allocate budgets efficiently across channels, campaigns, audiences, and brands.
- Monitor daily campaign performance and optimize bids, budgets, placements, and targeting.
- Identify opportunities to improve ROAS while maintaining customer acquisition efficiency.
- Ensure effective utilization of advertising budgets with minimal wastage.
7. Reporting & Insights
Prepare weekly and monthly performance reports covering key metrics including:
- ROAS (Return on Ad Spend)
- Customer Acquisition Cost (CAC)
- Cost Per Purchase (CPP)
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Revenue Generated
- Return on Investment (ROI)
- Customer Lifetime Value (LTV)
- Funnel Conversion Metrics
- Present actionable insights and recommendations to stakeholders.
- Identify growth opportunities through data analysis and market trends.
- Monitor competitor advertising strategies and industry best practices.
Key Technical Skills Required
- Strong expertise in Meta Ads Manager including campaign structure, Advantage+ Shopping Campaigns, Catalog Ads, Dynamic Ads, Retargeting, and Audience Strategy.
- Hands-on experience managing Google Ads including Search, Shopping, YouTube, and Remarketing campaigns.
- Strong understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversions API implementation.
- Experience with Shopify reporting, sales analytics, and checkout funnel analysis.
- Understanding of Landing Page Optimization (LPO) and Visitor Rate Optimization (VRO).
- Strong experience in creative testing frameworks, and performance analysis.
- Expertise in media planning, budget allocation, and daily campaign optimization.
- Strong analytical skills with proficiency in Microsoft Excel and Google Sheets.
- Excellent understanding of customer acquisition funnels, audience segmentation, and performance metrics.
Experience working with Shopify, Meta Business Suite, Google Ads, Google Analytics 4, Google Tag Manager, or similar analytics and optimization platforms will be an added advantage.
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
