We are seeking a results-driven Marketing Freelancer with 3–4 years of experience to accelerate our digital fundraising, donor acquisition, and social sector crowdfunding initiatives. The ideal candidate will have strong expertise in affiliate and partner marketing frameworks, enabling us to expand donor reach through publishers, influencers, and digital platforms.
Key Responsibilities
- Paid Media Campaigns
- Manage and scale CPC, CPL, and CPS campaigns across Facebook, Instagram, and Google Ads.
- Optimize ad spend during critical fundraising drives.
- Affiliate & Partner Marketing
- Design, implement, and manage affiliate/referral structures.
- Build partnerships with publishers, influencers, and networks to drive donations.
- Track and optimize affiliate payouts and ROI.
- Donor Acquisition & Growth
- Develop strategies to attract and retain donors through multi-channel outreach.
- Leverage affiliate ecosystems to expand donor pipelines.
- Analytics & Attribution
- Monitor donor lifetime value, channel performance, and campaign ROI.
- Provide actionable insights to maximize the social impact budget.
Requirements
- 3–4 years of hands-on experience in paid media and performance marketing.
- Proven track record in affiliate marketing, partner programs, and tracking pixels.
- Strong knowledge of Meta Ads Manager and Google Ads.
- Analytical mindset with the ability to optimize campaigns for measurable impact.
- Experience in fundraising, crowdfunding, or social impact campaigns preferred.
Project Details
- Type: Freelance / Contract
- Location: Remote
Application Process
Interested candidates should send an email to [email protected] with:
- CV / Resume
- Case studies or portfolio of past campaigns
- A brief note on relevant experience
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: Hybrid remote in Pune, Maharashtra
