About CKA Birla Group:-
The CKA Birla Group, is an Indian multinational conglomerate with a multibillion-dollar revenue. With over 35,000 employees, the group operates more than 50 manufacturing facilities across India and the world, with a presence in diverse sectors including technology, automotive, home and building and healthcare.
The CKA Birla Group continuously adapts to stay ahead in a changing world. By harnessing technology and investing in people and digital transformation, the Group consistently remains agile and delivers profitable growth. Viewing value creation through a global lens, our companies operate without borders.
The CKA Birla Group companies include Birlasoft, GMMCO, National Engineering Industries (manufacturer of NBC Bearings), BirlaNu (formerly HIL), Orient Electric, CK Birla Healthcare (CK Birla Hospitals and Birla Fertility & IVF), Orient Paper, AVTEC and Neosym Our companies share a common purpose of serving customers, partners and communities to create long term value through trust-based relationships.
Orient Electric Limited is a leading Indian consumer electrical equipment company with a strong presence across Fans, Lighting, Home Appliances, and Switchgear & Wiring Accessories. Part of the diversified CKA Birla Group, Orient Electric combines a rich legacy with a forward-looking approach focused on innovation, quality, and customer-centricity.
With state-of-the-art manufacturing facilities, a robust pan-India distribution network, and a growing international footprint, the company serves both B2C and B2B segments, delivering energy-efficient and technologically advanced solutions. Orient Electric is known for its strong brand equity, design-led products, and commitment to sustainability.
At Orient Electric, people are at the core of the organization’s growth journey. The company offers an entrepreneurial work environment that encourages ownership, collaboration, and continuous learning, enabling employees to build meaningful careers while contributing to business excellence and market leadership.
KEY RESPONSIBILITIES: -
- Achieve primary and secondary sales targets for the assigned territory.
- Drive volume growth across product categories such as LED lamps, luminaires, battens, panels, and fixtures.
- Execute monthly, quarterly, and annual sales plans in line with business objectives.
- Manage and develop distributors, dealers, and retailers within the territory.
- Ensure optimum distributor stock levels and healthy secondary off-take.
- Appoint new dealers/retailers to improve market penetration and coverage.
- Increase brand visibility through in-shop branding, displays, and promotional activities.
- Identify new growth areas, towns, and micro-markets within the territory.
- Track competitor activity, pricing, schemes, and market trends and share insights with management.
- Ensure effective implementation of trade schemes, promotions, and product launches.
- Monitor beat plans, coverage, and productivity.
- Ensure timely collections and adherence to credit norms as per company policy.
- Work closely with distributor sales teams and promoters to drive secondary sales.
- Train channel partners and sales staff on products, schemes, and selling technique
- Graduate in any discipline
- 3–5 years of sales experience in B2C Lighting / Electricals / Consumer Durables
- Strong exposure to distributor and retail-driven sales models
- Proven experience in handling a defined territory independently
- Strong negotiation and relationship management skills
- Market understanding of retail and electrical trade
- Result-oriented with strong execution capability
- Good communication and interpersonal skills
- Willingness to travel extensively within the territory
