SEO & Performance Marketing Manager | Thane (Work from Office)
Location: Thane
Experience: 3 to 4 Years
Industry: Education / EdTech
Employment Type: Full-Time
Key Result Areas (KRAs)
SEO & Organic Growth
- Drive On-Page, Off-Page, and Technical SEO strategies.
- Improve keyword rankings, organic traffic, website authority, and lead generation.
- Optimize website performance, Core Web Vitals, indexing, and backlink growth.
Performance Marketing & Lead Generation
- Manage and scale Google Ads, Meta Ads, YouTube, Display, and Remarketing campaigns.
- Generate high-quality student enquiries while achieving CPL, CPA, and ROAS targets.
- Execute audience targeting, retargeting, budget optimization, and A/B testing.
Conversion Rate Optimization (CRO)
- Improve landing page performance, user experience, forms, and CTAs.
- Identify funnel drop-offs and increase enquiry-to-admission conversion rates.
Analytics & Tracking
- Manage GA4, GTM, Search Console, Meta Pixel, Conversion API, and CRM integrations.
- Ensure accurate tracking, attribution, reporting, and marketing dashboards.
Admissions & Revenue Growth
- Partner with Admissions teams to improve lead quality, enrolments, and revenue contribution.
- Analyze source-wise performance and optimize marketing investments.
Content & Organic Visibility
- Develop SEO-driven content strategies, blogs, landing pages, and video optimization.
- Build content clusters to increase keyword visibility and organic lead generation.
Automation & Innovation
- Leverage marketing automation, AI tools, and emerging acquisition channels.
- Stay updated on industry trends, algorithm changes, and growth opportunities.
Success Metrics
✔ Organic Traffic & Keyword Rankings
✔ Organic & Paid Lead Generation
✔ CPL, CPA & ROAS
✔ Landing Page Conversion Rate
✔ Lead-to-Admission Conversion Rate
✔ Revenue Contribution & Student Acquisition Cost
✔ Marketing ROI & Attribution Accuracy
✔ Website Authority & Organic Visibility
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Experience:
- total work: 1 year (Preferred)
Work Location: In person
