ROLE : MARKETING AUTOMATION
COMPANY : NIBAV LIFTS
* Assist in planning and executing marketing automation campaigns across email, SMS, WhatsApp, and web push notifications.
* Support bulk campaigns, ad-hoc communications, and customer engagement initiatives.
* Implement basic drip campaigns and automated workflows.
* Manage and maintain marketing automation tools such as Mailchimp, HubSpot, or similar platforms.
* Upload, segment, and manage contact databases.
* Create and manage customer segments based on behavior, demographics, and engagement.
* Track and analyze key campaign metrics such as open rates, CTR, and conversions.
* Conduct A/B testing to optimize campaign effectiveness.
* Work closely with content and design teams to create effective email and message creatives.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
