About Us
Creative Point is a growing digital marketing agency helping brands scale through data-driven advertising and creative strategy. We're looking for a Digital Marketing Executive to own paid campaign performance and drive measurable results for our clients.
Job Summary
We are seeking a Digital Marketing Executive responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram). This role owns campaign strategy, budget management, performance tracking, and client communication, and is accountable for delivering measurable lead generation and return on ad spend (ROAS).
Key Responsibilities
- Plan and manage Google Ads campaigns (Search, Display, Shopping, and other formats as required)
- Plan and manage Meta Ads campaigns across Facebook and Instagram
- Set campaign budgets and monitor spending to stay within approved limits
- Perform keyword research and add negative keywords to improve targeting efficiency
- Manage audience targeting and retargeting strategies across both platforms
- Create ad copy for campaigns and coordinate with the design/content team on creatives
- Track leads, conversions, CPC, CTR, and ROAS for all active campaigns
- Optimize campaigns on an ongoing basis to improve performance
- Monitor Google Analytics (GA4), Google Tag Manager, and Meta Pixel to ensure accurate tracking
- Prepare weekly and monthly performance reports
- Communicate campaign updates, results, and recommendations with clients
- Follow Google Ads and Meta Ads policies to ensure account and campaign compliance
- Suggest strategies to improve lead quality and overall return on investment (ROI)
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field
- 1–2 years of hands-on experience managing Google Ads and Meta Ads campaigns (agency experience preferred)
- Working knowledge of GA4, Google Tag Manager, and Meta Pixel
- Strong understanding of PPC, lead generation campaigns, and performance metrics (CPC, CTR, CPL, ROAS)
- Google Ads / Meta Blueprint certification is a plus
- Good communication and reporting skills for client-facing updates
- Ability to manage multiple client accounts and meet deadlines
Preferred Skills
- Experience with negative keyword strategy and retargeting campaigns
- Familiarity with reporting tools like Google Data Studio/Looker Studio
- Understanding of landing page performance and lead quality optimization
What We Offer
- Competitive salary based on experience
- Opportunity to work with diverse clients across industries
- Growth-oriented, collaborative work culture
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
- Internet reimbursement
- Paid time off
Work Location: In person
