Job Description
Position Title: DGM- E-Commerce & Flagship, Accessories
Department: Mahindra Auto Accessories Team
Location: Mumbai, Maharashtra
Reporting To: VP & Head - Merchandising & Accessories Business
Role Overview
As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) – E-Commerce & Flagship will lead the digital commerce and flagship retail strategy for Accessories Business. This role is critical in driving online growth, enhancing customer experience, and establishing a strong omnichannel presence. The incumbent will own the e-commerce P&L, manage marketplace operations, and lead flagship store development to strengthen Mahindra’s lifestyle and accessories ecosystem.
Key Responsibilities
E-Commerce Strategy & Growth
Lead digital commerce strategy across owned platforms and marketplaces.
Drive online sales growth, conversion optimization, and customer acquisition.
P&L Ownership & Performance Management
Own and manage the e-commerce P&L, ensuring revenue growth and profitability.
Track key performance metrics and optimize operations for business outcomes.
Marketplace & Digital Operations
Oversee marketplace partnerships and performance across major platforms.
Ensure seamless execution of listings, pricing, promotions, and inventory management.
Customer Experience & Conversion
Enhance end-to-end customer journey across digital touchpoints.
Drive initiatives to improve user experience, retention, and engagement.
Flagship Store Strategy & Operations
Lead strategy for flagship store development and expansion.
Manage store location identification, feasibility analysis, and rollout planning.
Visual Merchandising & Retail Integration
Oversee in-store visual merchandising to ensure brand consistency and premium experience.
Integrate online and offline channels to deliver a cohesive omnichannel experience.
Cross-functional & Team Leadership
Collaborate with marketing, merchandising, and design teams for integrated execution.
Lead and mentor teams across e-commerce operations and flagship retail functions.
