We are looking for a performance-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience in paid advertising, lead generation, campaign optimization, analytics, and performance reporting.
Key Responsibilities
Plan, create, and manage Meta Ads campaigns across Facebook and Instagram.
Set up and manage Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns.
Conduct keyword research, audience targeting, competitor research, and campaign planning.
Create and test different ad copies, creatives, audiences, and landing pages.
Monitor campaign performance, including CPC, CTR, CPM, CPL, CPA, conversions, and ROAS.
Optimize campaigns regularly to improve lead quality and reduce acquisition costs.
Manage daily/weekly/monthly advertising budgets and ensure efficient utilization.
Set up and monitor Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
Analyze campaign data and prepare regular performance reports.
Identify trends and opportunities to improve campaign performance and ROI.
Coordinate with the content, creative, sales, and web development teams.
Conduct A/B testing of ads, landing pages, audiences, and offers.
Stay updated with the latest trends, policies, algorithms, and best practices in digital advertising.
Required Skills
Hands-on experience with Meta Ads Manager.
Hands-on experience with Google Ads.
Good understanding of lead-generation and conversion campaigns.
Knowledge of Google Analytics/GA4, Google Tag Manager, and conversion tracking.
Understanding of remarketing, retargeting, audience segmentation, and funnel strategy.
Strong analytical and problem-solving skills.
Good knowledge of Excel/Google Sheets and performance reporting.
Good written and verbal communication skills.
Preferred Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
Google Ads certification is a plus.
Meta Blueprint certification is a plus.
Experience managing campaigns for lead generation, e-commerce, or local businesses will be an advantage.
Key Performance Indicators (KPIs)
Qualified leads generated
Cost per lead (CPL)
Cost per acquisition (CPA)
Click-through rate (CTR)
Conversion rate
Return on Ad Spend (ROAS)
Overall campaign ROI
Lead quality and conversion performance
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
