Digital Marketing Executive – Job Description
Job Title: Digital Marketing Executive
Department: Marketing
Reports To: Digital Marketing Manager
Job Summary:
The Digital Marketing Executive is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand awareness, website traffic, lead generation, and sales. The role involves managing multiple digital channels, analyzing campaign performance, and implementing data-driven marketing strategies.
Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms.
- Manage PPC campaigns on Google Ads and Meta Ads.
- Perform keyword research and implement SEO best practices.
- Optimize website content for search engines and user experience.
- Manage social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, Pinterest).
- Create and publish engaging content, blogs, videos, and creatives.
- Develop and execute email marketing campaigns.
- Track website performance using Google Analytics and Google Search Console.
- Monitor campaign KPIs and prepare weekly/monthly performance reports.
- Conduct competitor analysis and market research.
- Manage lead generation campaigns and optimize conversion rates.
- Coordinate with designers, developers, and content writers.
- Improve landing pages for better conversion.
- Implement A/B testing for advertisements and landing pages.
- Monitor marketing budgets and maximize ROI.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Email Marketing
- Social Media Marketing
- Content Marketing
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Keyword Research
- Technical SEO
- On-page & Off-page SEO
- Canva or Adobe Creative Suite
- WordPress CMS
- Microsoft Excel
- Marketing Automation Tools
- Strong analytical and communication skills
Preferred Tools
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- SEMrush
- Ahrefs
- Canva
- WordPress
- HubSpot
- Mailchimp
- Meta Business Suite
- LinkedIn Campaign Manager
- Microsoft Excel
Key Performance Indicators (KPIs)
- Website Traffic Growth
- Organic Keyword Rankings
- Lead Generation
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Customer Acquisition Cost (CAC)
- Bounce Rate
- Email Open & Click Rates
- Social Media Engagement
- Revenue Generated
- Return on Investment (ROI)
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–5+ years of experience in digital marketing (depending on the role).
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or HubSpot are an advantage.
Pay: ₹10,060.74 - ₹40,962.67 per month
Benefits:
- Food provided
- Paid sick time
- Provident Fund
Work Location: In person
