About the Role
We are seeking an experienced Marketing Mix Modeling (MMM) Analyst/Senior Analyst with a strong background in pharmaceutical and life sciences analytics. The ideal candidate will have hands-on experience in developing, interpreting, and delivering Marketing Mix Models for pharmaceutical clients and be comfortable working in a consulting environment.
Key Responsibilities:-
Develop and execute Marketing Mix Models (MMM) for pharmaceutical/lifesciences brands in US.
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Prepare and integrate sales, promotional, media, and market datasets for modeling.
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Perform data transformations such as adstock, saturation, lag creation, normalization, and feature engineering.
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Build, validate, and interpret regression-based MMM models.
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Analyze marketing channel effectiveness, ROI, incremental sales, and promotional response.
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Generate actionable recommendations for budget allocation and channel optimization.
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Develop client-ready presentations and communicate insights to stakeholders.
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Collaborate with consulting, data engineering, and commercial strategy teams throughout project delivery.
Required Qualifications-
2–3 years of hands-on experience in Marketing Mix Modeling (MMM).
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Mandatory experience in pharmaceutical and life sciences analytics, with exposure to commercial analytics and Marketing Mix Modeling engagements.
Strong understanding of:-
Marketing Mix Modeling methodology
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Regression modeling
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Adstock and saturation techniques
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ROI and contribution analysis
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Model diagnostics and validation
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Budget optimization, pathway modelling and synergy analysis
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Experience working with HCP promotion, DTC media, digital marketing, and omnichannel promotional data.
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Excellent analytical and problem-solving skills.
Technical Skills-
Proficiency in Python.
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Strong SQL skills.
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Advanced Excel and PowerPoint.
Experience with statistical techniques including:-
Linear Regression
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Ridge/Lasso Regression
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Bayesian Regression
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Multicollinearity assessment
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Time-series data preparation
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Model validation
Preferred Candidate Profile-
Experience delivering Marketing Mix Modelling projects for pharmaceutical clients.
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Ability to independently execute end-to-end MMM engagements.
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Strong communication, presentation, and stakeholder management skills.
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Comfortable working in a fast-paced consulting environment.
Location: Pune, India
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